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PeopleLink appoints TechBridge MEA as their distribution partner for the region

Daniel ShepherdFebruary 17, 2025, 12:46 pmFebruary 17, 2025
(L-R) Steve Lockie, CEO of TechBridge & Jagadeesh Choppella, Sales Director at PeopleLink.

TechBridge Distribution MEA, a leading technology distributor in the Middle East and Africa (MEA), is proud to announce its strategic partnership with PeopleLink, a global leader in audio-visual (AV), Unified Communications, Cloud Collaboration and Software solutions.

This partnership will enable TechBridge to distribute PeopleLink’s unified communications solutions across the ME region, further enhancing digital collaboration, communication, and engagement for businesses, educational institutions, healthcare organisations, the retail industry, hospitality, and governments.

Why PeopleLink?

The demand for cutting-edge communication and collaboration tools has surged in the post-pandemic world, with an increasing emphasis on secure, on-premise, end-to-end video solutions to protect regional interests. PeopleLink stands at the forefront of AV, Unified Communications, on-premise video technologies, software, and cloud technologies, offering a comprehensive suite of solutions that cater to organisations of all sizes. Our video and audio solutions, paired with industry-specific collaboration software, are renowned for their seamless integration, scalability, and ease of use. They are ideal for sectors ranging from corporate enterprises and healthcare to education, hospitality, retail, energy, and the public sector. PeopleLink’s commitment to innovation ensures that we deliver the most secure and adaptable solutions, empowering businesses to thrive in today’s rapidly evolving digital landscape.

What truly sets PeopleLink apart from competitors is its all-in-one video conferencing professional audio systems, which combine high-definition cameras, impeccable audio devices for every space, and cloud solutions into a single, easy-to-cloud enable and solutions to deploy on-premises. Their classroom, meeting room, huddle room, conference room, board room, and auditorium solution bundles are one of a kind, reducing hardware dependencies. They distinguish their excellence by offering products for different verticals such as education, defence, manufacturing, retail, finance, and more.  Their AV technology not only enhances communication but also facilitates more engaging and productive meetings, making remote collaboration feel as effective as in-person interactions. While other companies are still working on peer-to-peer (P2P) collaboration architecture for the WebRTC platform, PeopleLink has already launched its MCU architecture. This allows multiple participants from different networks and devices to join a single call on the WebRTC platform, optimizing resource usage efficiently.

Another game changer is PeopleLink’s InstaVC collaboration solutions, representing a true breakthrough, offering a fully integrated, end-to-end workflow that seamlessly incorporates hospitality management systems, national ID frameworks, payment gateways, remote healthcare, remote shopping, and digital signage-all while adhering to the highest global standards. This innovative solution empowers clients with the flexibility to tailor their experience, selecting the specific components that meet their unique needs against relying on pre-packaged offerings. InstaVC sets a new benchmark for integrated video collaboration solutions, delivering unparalleled flexibility, scalability, and user-centric design.

Their impressive lineup of display solutions, featuring interactive flat panels up to 110″ with 4K resolution for every space and offering a superior touch experience, along with Active LED panels available in 0.9, 1.5, and 2.5 mm pixel pitch for both indoor and outdoor venues, delivers stunning visual experiences. These cutting-edge displays transform any environment, ensuring exceptional clarity, responsiveness, and immersive engagement.

TechBridge’s Mobility Division is uniquely positioned to leverage its vast regional presence and market expertise to bring PeopleLink’s solutions to businesses and institutions across the MEA region.

Steve Lockie, CEO of TechBridge, commented:

“We are thrilled to partner with PeopleLink to introduce their award-winning AV solutions to the MEA region. The demand for high-quality, reliable communication tools has never been higher, and our Mobility Division is ready to take their solutions to market and support the growing demand for flexible, scalable AV technology.”

Jagadeesh Choppella, Sales Director at PeopleLink, added:

“TechBridge’s deep expertise in the MEA market makes it the perfect partner for PeopleLink as we expand our regional presence. Together, we are on a mission to deliver innovative, customised collaboration solutions that elevate interactions through video-enabled communications beyond traditional meeting spaces. Our solutions are designed to be secure, scalable, and future-proof, ensuring we meet the evolving needs of businesses across the region.”

Image Credit: TechBridge & PeopleLink

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Polytag unlocks Recycling Traceability with Zebra’s Machine Vision Software

23 hours agoOctober 8, 2025
tahawultech tahawultech.com @tahawultech ·
20h

The new partnership aims to empower enterprises to build cyber-resilient workforces and drive a culture of awareness across the region.
https://ow.ly/cWnX50X8x2L

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tahawultech tahawultech.com @tahawultech ·
22h

“GITEX provides a platform to showcase our innovations and engage with stakeholders across the Middle East, a region increasingly recognised as a force in AI innovation”.
Learn more about Vertiv's planned showcase below.
https://www.tahawultech.com/enterprise/vertiv-showcases-advanced-ai-infrastructure-solutions-at-gitex-2025/
#Vertiv #tahawultech #GITEX2025

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“By integrating Zebra’s solution, we’ve unlocked unprecedented precision in waste tracking, making real circularity achievable”.
Learn more about @PolytagUk's partnership below.
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#ZebraTechnologies #Polytag #GITEX2025 #tahawultech

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