At GITEX 2025, Jithin Varghese, Head of the High-Performance Business Unit, Middle East and Emerging Africa, VAD Technologies, speaks about the importance of delivering data-driven solutions that fully empower customers’ ROI.
Can you tell us about your role at VAD Technologies and the approaches you’ve pioneered for key vendors and partners?
My responsibilities focus on building and growing our business around Pure Storage and ExaGrid, which are key contributors to the company’s success. I work closely with our vendors and partners to deliver high-performance, data-driven solutions that help customers get the most out of their technology investments.
What is VAD Technologies’ primary focus here at GITEX?
This year at GITEX, we’re really emphasising Data, AI, High-Performance Storage, Backup, and Ransomware protection. Alongside our major vendors – for example, Pure Storage and ExaGrid – we’re showcasing how these technologies can help organisations modernise their infrastructure, protect their data, and boost efficiency.
How does your role currently contribute to the company’s overall success?
It’s primarily about driving growth in our High-Performance Business Unit, which contributes a large portion of company revenue. I focus on expanding our partner network, creating new business opportunities, and ensuring that our technology offerings stay ahead of market needs. At the end of the day, it’s about helping our partners succeed – because after all, their success drives ours.
What really differentiates VAD Technologies different from other distributors in the market?
I’d say it’s really our partner-first approach and our strong relationships with leading global vendors that set us apart. We’ve built deep partnerships with brands like Pure Storage and ExaGrid, which allow us to bring best-in-class technologies to our partners. Beyond that, we don’t just distribute products: we enable and empower our partners through training, pre-sales support, and close collaboration to help them deliver real value to their customers.
How do you see the tech landscape evolving in your region?
The Middle East and Africa are moving fast toward digital transformation. We’re seeing huge interest in AI, data analytics, and modern storage technologies. Companies are also putting a stronger focus on data protection and ransomware resilience. It’s an exciting time, and we see a big opportunity to help businesses modernise their infrastructure while keeping performance and security front and centre.
What are your main goals for GITEX this year?
Our main goal is to strengthen relationships – with our partners, vendors, and customers. GITEX is the perfect platform for collaboration and for exploring new technologies shaping the future. We want to continue positioning VAD Technologies as a leading value-added distributor driving innovation in the region.
Is there perhaps a key message you would like to share with the GITEX attendees and your partners?
Absolutely! I’d like to thank all our partners, vendors, and customers for their continued trust and support. GITEX is primarily about innovation and connection, and we’re proud to be part of that. We look forward to building even stronger partnerships and driving growth together.
Image Credit: VAD Technologies
