Focusing on collaboration and scalability, Hitachi Vantara outlines how its channel-first approach, new partner programmes, and AI-ready infrastructure are driving enterprise transformation across the Middle East.
Join the hyperscalers: Vertiv’s adaptable solutions raise the bar on next-gen cooling
Strategies for next-generation data centres have never been more critical – and at GITEX 2025, Veronica Martin spoke to Sam Bainborough, Vice President Thermal Business for Vertiv in EMEA, about the company’s liquid cooling solutions, efficiency-driven innovations, and strategies to address ever-increasing rack densities.
“AI is transforming the way we work, and we want to deliver the best experiences to our customers.” – Peter Oganesean, HP
Peter Oganesean, Managing Director at HP, spoke to CNME Editor Mark Forker during GITEX Global 2025, to outline how their Workforce Experience Platform is transforming experiences, the capabilities of its AI PCs – and the importance of the digital inclusion initiatives in the form of HOPE AND Gaming Garage.
ASBIS: where robotics and AI deliver economies of scale and simply do things better
At GITEX 2025, Sergei Kostevitch, CTO, ASBIS, spoke to Veronica Martin about the company’s latest offerings: from 24/7 Robo Cafes and advanced cleaning robotics to pioneering waste-to-fuel technologies and a raft of rapid health diagnostics.
OPSWAT: evolving advanced AI to overcome today’s most challenging cyberthreats
In an exclusive interview at GITEX 2025, Saif Alrefai, Manager of Solutions Engineering, OPSWAT, spoke to Veronica Martin about how the company is protecting critical infrastructure in the Middle East – deploying AI-driven innovation, an elite ‘SWAT’ team, and hands-on experiences putting visitors firmly in the driver’s seat.
Enabling and transforming digital ambitions: Finesse’s eco-system for trust and resilience
How does a Dubai-based digital transformation leader best drive AI-powered innovation, cybersecurity resilience, and advisory-led digital strategies across multiple industries? At GITEX 2025, Veronica Martin spoke to Eljo J P, Chief Business Officer and Director, Finesse, to discover the answers and understand the raft of effective strategies.
“The vision of BeyondTrust inspires me, and I’m so excited to help the company grow.” – Maya Zakhour, BeyondTrust
CNME Editor Mark Forker sat down with Maya Zakhour, Director of Partner Ecosystem – MEA, at BeyondTrust, to learn more about her new role at the cybersecurity leader, why the vision of the company inspires her every day, and the importance of harnessing the channel community to help BeyondTrust grow across the Middle East region.
Cisco MSP sets the framework for success
Alaa Sweidan, General Manager, Taqniyat and Amer Carouba, Managing Director, Comstor Saudi Arabia and North Africa, discuss the merits of the Cisco MSP framework and how it has helps support clients in the KSA region and beyond.
Planview builds momentum, drives transformation across Middle East
Chief Growth Officer & Head Middle East, Stephen Fernandes, shares his vision for Planview’s regional journey—focusing on partnerships, execution, and AI-powered transformation to help enterprises connect strategy with action.
Hitachi Vantara accelerates UAE’s AI vision through innovation, sustainability, and strategic collaboration
Showcasing a future-ready AI ecosystem at GITEX Global 2025, Hitachi Vantara’s Gulf leadership highlights how advanced infrastructure, responsible AI, and strong industry partnerships are shaping the region’s digital transformation.
Adapting and thriving: Sitecore delivers a bespoke user experience
How are regional companies best using AI to deliver a more personalised customer interface? What are organisations doing to balance innovation with ethical AI use and data privacy? To get the answers first-hand, Veronica Martin spoke to Suliman Gaouda, Regional Vice President – MEA, at Sitecore.
Nokia drives 5G growth and digital transformation across MEA
Nokia is playing an important role in enabling 5G adoption and digital transformation across industries in the Middle East and Africa region, said Mikko Lavanti, Senior Vice President of Mobile Networks, Middle East and Africa, Nokia. On the sidelines of the GITEX 2025, he spoke about how emerging technologies such as AI and edge computing are shaping the next phase of connectivity.
Supercharging recovery: Veeam’s model for security in a changing landscape
At GITEX 2025, Tim Pfaelzer, Senior Vice President & General Manager – EMEA, Veeam, told Veronica Martin how the company proritises the region’s key markets and industries, always ensuring enterprise-scale data resilience, and leveraging AI to strengthen security and compliance.
ManageEngine focuses on building digital resilience
As cyber threats continue to grow in scale and sophistication, organisations in the Middle East region are ramping up the adoption of intelligent security and governance technologies. At the show, Praneeth Vanteru, Technical Evangelist at ManageEngine, shed light on the company’s role in strengthening digital resilience for regional enterprises and their latest innovations.