Steve Johnson, VP Regional Sales EMEA, RUCKUS Networks gives a brief overview of their improved connectivity solutions and Wi-Fi 7 capabilities in anticipation of a successful GITEX 2025.
With GITEX core focus on digital transformation across industries. What key themes or innovations will RUCKUS Networks be highlighting at this year’s event?
At GITEX, we are showcasing how our latest technologies are helping businesses across industries move forward with digital transformation. Our focus is on building networks that serve a clear purpose, based on what each customer truly needs.
We are leading with Wi-Fi 7, featuring the R770 for indoor use and the T670 and T770 for outdoor environments. These access points are designed to deliver ultra-low latency, multi-link operation, and strong performance in high-density areas.
We are also presenting the RUCKUS One® solution, our cloud-based platform powered by AI. It brings together Wi-Fi™, switching, and IoT into one system. With open APIs, it allows smooth integration with other tools and helps teams work more efficiently.
To support better service and decision-making, RUCKUS AI™ provides deep insights into network performance. It helps teams find and fix problems quickly and even prevent issues before they happen.
We are enabling secure and smart environments with our Cloudpath™ solution, which makes device onboarding safe and simple. The RUCKUS® IoT Platform supports many types of smart devices working together at scale, helping reduce costs and improve user experience.
For remote and branch locations, we are highlighting the RUCKUS WAN Gateway. It strengthens edge security and simplifies operations by following a zero-trust approach.
Together, these solutions show how we are making networks faster, smarter, and more secure, helping businesses stay connected and ready for what comes next.
Hospitality, multi-dwelling units, and large public venues are core verticals for RUCKUS Networks. What solutions or advancements will you be demonstrating at GITEX that address the unique connectivity challenges in these sectors?
At GITEX, we’re focusing on how our solutions help improve connectivity in places like hotels, apartment buildings, and large public venues. These environments often face challenges like crowded networks, many different types of devices, and the need for strong, reliable internet everywhere.
In the hospitality sector, we’re showing how guests can connect easily and securely to the network. Our tools help hotel staff solve issues faster and provide strong wireless access even in busy areas, which improves the overall guest experience.
For apartment buildings, we’re offering solutions that provide consistent internet coverage in both private units and shared spaces. We also make it easy to connect smart devices like locks and sensors, which helps reduce costs and makes life more convenient for residents.
In large public venues like stadiums or convention centres, we’re demonstrating how our technology can handle thousands of people using the internet at the same time. Our systems help keep the connection fast and stable, even during big events. We also support features like mobile ticketing and payment systems to improve the experience for visitors.
Overall, we’re showing how our technology can solve real problems in these sectors by making connectivity simple, secure, and reliable.
How does RUCKUS Networks’ Purpose-Driven Networking approach differ from traditional “speeds and feeds” pitches, and how does it translate into customer business outcomes?
Traditional networking focuses on specifications and peak throughput. RUCKUS Networks takes a Purpose-Driven Networking approach—starting with the customer’s outcomes and constraints, then aligning architecture, AI solutions, and operations to those goals. Practically, that means using the RUCKUS One solution for unified management, RUCKUS AI for assurance and insights, and enabling secure access with Cloudpath and the RUCKUS IoT Platforms to remove friction across wired, wireless, and IoT. The result is measurable improvements: higher user satisfaction (fewer support tickets, better QoE), faster time-to-resolution (AI-driven root-cause analysis), lower OPEX (automation and zero-touch workflows), and faster time-to-value via open APIs that integrate with PMS, POS, ticketing, and other line-of-business systems. Instead of selling “speeds and feeds,” we are able to commit to KPIs like uptime, MTTR, onboarding success rate, and cost-to-serve—turning connectivity into business outcomes.
Instead of focusing only on technical details like speed and capacity, we start by asking what the customer wants to achieve. We look at their goals and challenges, then build a network that supports those needs.
We use the RUCKUS One solution to manage everything in one place, RUCKUS AI to help find and fix problems quickly, and Cloudpath and RUCKUS IoT Platforms to help make connecting devices safe and simple. These tools work together to make things easier for both users and IT teams.
This approach leads to real results. Customers see fewer complaints, faster problem-solving, lower costs, and quicker setup. Our systems can also connect easily with tools like hotel check-in systems, payment systems, and ticketing platforms. Instead of just selling fast internet, we focus on helping businesses improve service, save time, and reduce costs.
What are the real-world benefits customers are seeing from Wi‑Fi 7 deployments with the R770 and T670/T770 in MEA?
Customers using the R770 indoors and the T670 and T770 outdoors are seeing big improvements. They get faster and more reliable internet, even when lots of people are connected at the same time. This is great for places like hotels, stadiums, and apartment buildings. With multi-gig ICX™ switching, these locations also get stronger connections behind the scenes, which helps everything run smoothly. Using the RUCKUS AI and RUCKUS One solutions, teams can see how the network is performing, make automatic adjustments, and fix issues faster. This means fewer problems during busy times like events or hotel check-ins.
Image Credit: Ruckus Networks
