General Manager Michele Montecchio shares how Acer is shaping the next era of intelligent computing, expanding its commercial reach, and advancing its sustainability commitments across the Middle East.
Dubai — The growing influence of artificial intelligence is redefining how technology is developed, deployed, and experienced. Acer is taking a proactive role in this transformation by embedding AI capabilities, sustainability, and commercial agility across its expanding portfolio. From Copilot+ PCs and AI-powered workstations to durable Chromebooks and eco-conscious initiatives, the brand is positioning itself as a key enabler of next-generation computing.
GITEX Global 2025 served as a showcase for Acer’s latest innovations, reflecting how AI is enhancing productivity for hybrid professionals, educators, and enterprises alike. Sustainability continues to anchor this progress, supported by the company’s commitment to reach net-zero emissions by 2050 through a detailed roadmap that spans operations, products, and its wider value chain.
Michele Montecchio, General Manager of Acer Middle East, spoke to Tahawultech.com on how the company is driving AI-led innovation, strengthening its commercial ecosystem, advancing sustainability, and redefining the gaming experience for users across the region.
Interview Excerpts:
How is Acer bringing AI into its latest products?
Acer is proactively collaborating with industry partners to enable novel AI experiences across diverse hardware and software platforms and is actively seeking opportunities to incorporate more generative AI capabilities into them. We have continued to expand our AI PC offering throughout 2025 by adding new Swift and Aspire laptops, including new Copilot+ PCs. Acer’s development direction in 2025 will continue to be shaped by the trend of AI applications extending to the Edge and on-premises environments. Our ongoing efforts are focused on delivering intelligent, real-world AI solutions and expanding our AI-powered portfolio to meet a broader range of market needs in both computing devices and applications, including areas like business optimisation, smart cities, and medical solutions.
What’s the main business or commercial focus for Acer this year?
Acer’s 2025 commercial push is to expand it’s reach of Chromebook, Travelmate and Veriton devices to more enterprise and SMB’s in the region by combining hardware, infrastructure, and channel programs for business growth and digital modernisation worldwide. Acer offers the most robust Chromebook portfolio for education, commercial, and consumer needs, from 11-17- inch displays, mainstream and high-end specs, 3:2, 16:9 and 16:10 screen aspect ratios, various form factors, and military-grade durability certification. For organisations, Acer offers Chromebook Plus laptops with support for Chrome Education Upgrade for seamless device management and enterprise editions for business capabilities. In the education market, Acer provides durable Chromebooks that meet MIL-STD-810H standards, feature Corning Gorilla Glass displays, and have spill-resistant keyboards.
In addition to Chromebooks, Acer’s TravelMate and Veriton devices are designed to meet the demanding needs of SMBs and enterprise users by combining reliability, performance, and manageability. TravelMate laptops offer robust security features such as TPM 2.0, biometric login, and enterprise-grade encryption, making them ideal for mobile professionals and hybrid work environments. Built with long battery life, military-grade durability, and lightweight designs, they support productivity wherever business happens. Veriton desktops, on the other hand, provide scalable power and flexibility for office-based teams, with advanced manageability tools that make IT deployment and maintenance efficient. Together, these devices deliver the security, performance, and total cost efficiency businesses need to drive digital transformation while maintaining operational reliability and control across their workforce.
How is Acer advancing its CSR and sustainability goals?
Acer is committed to net-zero emissions by 2050 and our net-zero strategy outlines nine directions under three major pillars: operations, products and services, and value chain. The nine strategies are: minimise energy consumption; use renewable energy; carbon removal and offsets; low-carbon products and services; choose sustainable materials; smart, circular, and renewable applications; commit to carbon reduction targets, green manufacturing, and logistics; and prioritising low carbon and circular economies to reduce the overall carbon footprint. Furthermore, we started investing in energy storage and partnered with logistics providers to reduce emissions from aviation and standard sea containers’ emissions thanks to biofuel, fulfilling the commitment to sustainability from multiple perspectives.
“Recently, Acer invested in a large-scale solar farm company in Taiwan to actively expand the green energy business.”
What new commercial products did you showcase at GITEX 2025?
Acer showcased two standout commercial products at GITEX 2025, exemplifying the company’s AI-driven innovation. The Acer TravelMate X4 14 AI, a Copilot+ business laptop powered by Intel Core Ultra processors, is purpose-built for SMBs and hybrid professionals. Weighing just 1.27 kg, it combines portability, enterprise-grade durability, and enhanced productivity with up to 115 TOPS of AI performance, Copilot+ PC experiences, and a vibrant 14-inch OLED display. Acer also unveiled the Veriton GN100 AI Mini Workstation, an ultra-compact yet powerful personal AI workstation built on the NVIDIA GB10 Grace Blackwell Superchip. Delivering up to 1 PFLOPS of FP4 AI performance with 128 GB unified memory and 4 TB storage, it allows developers and enterprises to run and scale large AI models locally—handling up to 405 billion parameters when linked via NVIDIA ConnectX-7 SmartNIC. Together, these launches underscore Acer’s commitment to empowering modern businesses with intelligent, efficient, and scalable AI solutions.
What trends are shaping the gaming market, and how is Acer responding?
Acer’s strategy to compete in the fierce gaming market centers around building a comprehensive gaming ecosystem that encompasses a wide range of gaming hardware, including AI-powered laptops like the Predator Triton, Helios and Helios Neo series, as well as displays, graphic cards, and accessories. Acer also integrates innovative technologies such as SpatialLabs for glasses-free stereoscopic 3D gaming experiences on Predator laptops and monitors. The future growth dynamics of gaming PCs and peripherals are anticipated to be significantly driven by technological innovations, specifically the introduction of gaming PCs powered by the latest generation of GPUs and the emergence of next-generation gaming devices. Acer believes these advancements will reshape the PC industry towards a new era of gaming innovations.
