Cohere President emeritus Martin Kon recently stated that deploying AI applications designed for consumers into an enterprise setting won’t lead to meaningful transformation. This statement was part of a larger discussion on the business potential for the technology which took place at MWC25 Doha.
He explained enterprise demands were unique to each business and completely different to the consumer segment, with the latter where the majority of the attention on new technology often falls.
“Most of the hype to date has been on mass-market consumer-focused tools,” he said, describing the consumer sector as generally “winner takes all,” drawing on examples of other disruptive digital technology.
“Enterprise is not that easy. Google Search is one example. It is one of the most incredible products to be launched ever, 3.3 billion of us use it every single day. But what has Google done for enterprise search? Nothing, because enterprise search is completely different”.
Kon noted each business and sector had specific needs and infrastructure in place, meaning the way AI will have to be deployed for each one was “very unique”.
“Just taking consumer chat bots or taking consumer-oriented tech and models and plopping them into enterprise is not the solution for real transformation”.
Although acknowledging AI had been the subject of a lot of hype, he backed the technology as “the biggest transformation in how humans and computers interact in 30 years”.
Discussing the benefits for workers he explained “AI has the potential to bridge the skills gap, to flatten the productivity curve from least to most productive” summing up “AI helps less productive people relatively more than more productive people.”
Source: Mobile World Live
Image Credit: Stock Image
