Pierpaolo Taliento, GM for Eastern Europe, Middle East & Africa at MiCloudSW FZ-LLC, shares how Citrix is aligning with Saudi Arabia’s Vision 2030 to shape the next era of intelligent, secure work.
Saudi Arabia’s ambitious Vision 2030 is driving one of the most dynamic digital transformation agendas in the region, creating strong opportunities for global technology leaders to contribute to the Kingdom’s innovation journey. Citrix is stepping forward with Citrix Reimagine KSA, an event in Riyadh designed to showcase the future of digital work. The gathering will highlight how artificial intelligence, secure cloud services, and modernised workspace infrastructure are reshaping the way organisations operate in an era defined by hybrid work and rapid technological change. To explore this vision further, tahawultech.com spoke with Pierpaolo Taliento, GM for Eastern Europe, Middle East & Africa at MiCloudSW FZ-LLC, who outlined Citrix’s role as a strategic partner in Saudi Arabia’s digital journey and what attendees can expect from the flagship event.
Interview Excerpts:
What is the core vision behind Citrix Reimagine KSA, and how does it reflect Citrix’s strategy for emerging markets such as Saudi Arabia?
All companies will have to bring AI into the workplace and do it securely. No one will be able to avoid this transition. AI agents are already replacing the app economy, reshaping how people work and raising urgent questions about security and trust. Citrix Reimagine KSA is about giving organisations in Saudi Arabia the tools to embrace the future with confidence: secure, intelligent digital workspaces that protect data, empower employees, and accelerate transformation.
“Hosting our flagship event in Riyadh underscores Citrix’s commitment to the Kingdom’s fast-growing innovation journey and to shaping the future of work in emerging markets.”
How will the event showcase Citrix’s roadmap for modernising digital workspaces while ensuring security, performance, and user experience?
Citrix Reimagine KSA will offer a comprehensive look into the future of digital workspaces, highlighting innovations across cloud services, virtualisation, zero trust security, and AI-driven performance enhancements. Attendees will experience live demos, expert sessions, and use cases that illustrate how Citrix is modernising workspace infrastructure to support hybrid and remote work without compromising on security, user experience, or operational efficiency. The event will also feature insights into how Citrix is addressing rising demands for flexible access, proactive threat detection, and high-performance computing across devices and locations.
Why is Riyadh being positioned as a key destination for Citrix Reimagine, and how does this align with Saudi Arabia’s digital transformation agenda?
Riyadh stands at the forefront of Saudi Arabia’s digital transformation journey, driven by Vision 2030’s bold ambitions to diversify the economy and build a knowledge-based society. By choosing Riyadh as a host city, Citrix recognises the Kingdom’s rapid strides in cloud computing, AI, and smart government initiatives. Citrix Reimagine KSA aligns perfectly with national goals by offering technologies that support secure digital infrastructure, enhance workforce mobility, and foster innovation across sectors. The event is both a response to and a catalyst for the region’s ambitions, positioning Citrix as a strategic partner in Saudi Arabia’s digital future.
What can attendees expect to take away from the sessions, keynotes, and customer success stories presented on 29th September?
Attendees at Citrix Reimagine KSA on 29th September can expect a rich and engaging experience tailored to their unique roles and strategic priorities. Business leaders will gain actionable insights into how Citrix solutions can drive productivity, cost-efficiency, and business continuity in a hybrid world. Technology experts will benefit from deep-dive sessions on Citrix’s latest innovations in digital workspace, security, and cloud infrastructure—providing practical guidance for implementation and scaling. Partners will discover new collaboration models and growth opportunities within Citrix’s ecosystem. Through compelling keynotes, real-world customer success stories, live demos, and deep dive breakout sessions, all attendees will leave with a clearer understanding of how to navigate digital transformation with Citrix, while also building valuable connections across industries.