Dubai is once again at the epicentre of global innovation as GITEX GLOBAL 2025 prepares to open its doors from 13–17 October at the Dubai World Trade Centre, marking its landmark 45th edition. The world’s largest technology and AI showcase brings together over 6,800 enterprises and 2,000 startups from 180 countries, reflecting Dubai’s growing stature as the nexus of digital transformation and future-critical innovation.
With the global AI market projected to reach US$4.8 trillion by 2033 (UNCTAD) and data centre investments expected to surpass US$500 billion in 2025 (BofA Research), this year’s GITEX will spotlight the technologies reshaping industries — from biotech and quantum computing to semiconductors, physical AI, and digital infrastructure. Leading tech giants including Alibaba Cloud, AMD, AWS, Dell, e&, G42, Google, HPE, Huawei, IBM, Microsoft, Oracle, Salesforce, Siemens, and Snowflake anchor the exhibition, joined by innovators such as Cerebras, Qualcomm, ServiceNow, and Tenstorrent.
Expand North Star 2025 returns to Dubai Harbour from 12–15 October, celebrating its 10th edition with 2,000 startups and over 1,200 global investors managing US$1.1 trillion in assets, reinforcing the UAE’s position as a scale-up powerhouse.
Within this global convergence, regional players are set to showcase how AI, cybersecurity, and digital transformation are driving impact across enterprises, governments, and everyday life. ASUS introduces the theme “Ubiquitous AI. Incredible Possibilities,” highlighting durable and energy-efficient AI-powered devices. SentinelOne will unveil its AI-native Singularity Platform and Purple AI, redefining autonomous cyber defense. Tenable brings visibility and control through its AI-powered Tenable One Exposure Management Platform, while Cloud Box Technologies demonstrates end-to-end digital transformation with locally managed SOC and NOC operations that ensure data sovereignty.
Innovation in workplace collaboration and IT operations also takes centre stage. Logitech is showcasing AI-Enabled Collaboration tools for hybrid work environments; Omnix International’s HOT Systems introduces AI Workstations and Liquid-Cooled AI Laptops engineered for performance and precision; and ManageEngine, participating for the 19th consecutive year, presents its 60+ IT management products spanning analytics, security, and governance.
From AI-powered robotics and quantum breakthroughs to sovereign AI chips and next-gen security architectures, GITEX GLOBAL 2025 embodies the spirit of progress — uniting policymakers, innovators, and enterprises to build a smarter, more secure digital future.
Tech Titans speak on the Future of AI at GITEX 2025:
Tolga Özdil, Regional SYS Commercial Director, Middle East, Turkey & Africa (META) at ASUS
ASUS will be showing a portfolio of our award-winning devices under the theme “Ubiquitous AI. Incredible Possibilities.” Made for the business, education, and government sectors, the devices will have AI-powered features and are built to perform in any environment, thanks to their durability and energy efficiency. Products from our ExpertBook, Chromebook, and All-in-One PC lines will all be on display. Our AI-powered tool, AI ExpertMeet, will also be available for visitors to try out. The event is a platform for us to connect with our clients in the region and gain insights from our customers to see how we can further improve our offerings. We aim to position ASUS as a trusted technology enabler for digital transformation in the Middle East. GITEX gives us the opportunity to directly engage with our clients and customers and show how our solutions can address the regional digital transformation strategies, including AI adoption and sustainability.
Meriam ElOuazzani, Senior Regional Director, Middle East, Turkey, and Africa, SentinelOne
SentinelOne will showcase its theme ‘Securing the Future with AI-Powered Cyber Defense.’ Our focus is on demonstrating how enterprises can build resilience and embrace innovation securely with our AI-native Singularity Platform. Visitors will experience Purple AI, an advanced agentic AI analyst; AI-SIEM, which enables real-time analytics and the autonomous SOC; and Hyperautomation, which streamlines response at scale. We will also highlight cloud and identity security, alongside runtime AI security that provides visibility, governance, and control over AI usage. Through live demos, technical briefings, and interactive sessions, we will showcase the future of cyber defense.
I expect to deepen relationships with our customers, strengthen partnerships, and showcase how we are securing the future with AI-powered cyber defense. GITEX is the perfect platform for us to demonstrate our AI-native innovations, including Purple AI, AI-SIEM, Hyperautomation, and runtime AI security. We are excited to highlight how these solutions empower enterprises to detect earlier, respond quickly, and embrace transformation securely. I also look forward to having valuable dialogue with governments, enterprises, and technology partners that will shape the region’s digital future. For SentinelOne, GITEX is not just about presence, but about partnership, trust, and impact.
Maher Jadallah, Vice President, Middle East & North Africa, Tenable
Tenable will showcase its AI-powered Tenable One Exposure Management Platform. Offering a unified view of the attack surface, it helps organisations detect attack paths, prioritise vulnerabilities, and eliminate exposures across IT, cloud, AI, and critical infrastructure—supporting secure digital transformation and smart city ambitions in the Middle East.
Events like GITEX provide an invaluable opportunity to engage in meaningful conversations with customers and partners about reducing cyber risk in today’s fast-paced digital landscape. We look forward to showcasing our innovations, connecting with existing and potential customers, and strengthening regional partnerships. By aligning with the region’s ambitious digital agendas helps us expand our footprint and support organisations in building stronger, more resilient cybersecurity strategies.
Biju Unni, Vice President at Cloud Box Technologies
The focus is on showcasing our comprehensive portfolio across infrastructure, cybersecurity, and digital transformation. Cloud Box Technologies operates a 24/7 SOC and NOC based in Dubai, monitoring all data traffic locally without routing it to remote servers, ensuring the highest levels of security and compliance.
The company brings strong relationships with global technology vendors and partners across managed services, professional services, AI, and beyond, enabling us to deliver a true one-stop solution for digital transformation. Our offerings are designed not only to enhance resilience and performance but also to create measurable business impact. Through GITEX, Cloud Box Technologies aims to reinforce its position as a trusted, forward-looking integrator with AI at the core of its strategy.
GITEX continues to grow every year, and 2025 promises to be bigger and more influential than ever. We expect to see global leaders, government entities, enterprise executives, startups, and innovators gather to exchange ideas and showcase breakthroughs. For Cloud Box Technologies, GITEX is a powerful platform to highlight its partnerships, explore emerging technologies, and tap into new opportunities worldwide.
AI is shaping every sector, and this year’s conversations will reflect its transformative role across industries. Our expectation is to demonstrate our strength as a system integrator to our existing customers, while also engaging in meaningful conversations with new prospects, technology leaders, and vendor partners. More than visibility, we see GITEX 2025 as a platform to drive collaboration, build trust, and accelerate long-term growth for our clients and our organisation.
Murad Ali, Head of GCC, Logitech for Business
We plan on showcasing our suite of AI-powered workplace solutions that improve productivity and collaboration in hybrid, remote or onsite workplaces. Through our theme, “AI-Enabled Collaboration,” our customers and GITEX attendees will experience a comprehensive lineup of video conferencing tools, including upcoming products that will be shown for the first time. They will see how Logitech’s personal workspace solutions are designed to help employees get things done from anywhere, with more security, flexibility and comfort. These include an ecosystem of high-quality products such as mice, keyboards, webcams and headsets. We will demonstrate how smart collaboration tools work in a future-ready, sustainable workplace.
GITEX has continued to play a pivotal role in strengthening our connections with customers, prospects, and partners in the region. Over the years, we have built many relationships with key regional stakeholders at the event, many of whom we continue to collaborate with closely to this day. Our participation this year reiterates our ongoing commitment to strengthening our strategic relationships in the Middle East. We also look forward to presenting our latest innovations in smart collaboration technologies to our customers.
Joseph John, Regional Sales Manager for HOT Systems at Omnix International
HOT Systems, engineered by Omnix and presented alongside PNY Technologies, will focus on client-driven engagements and live demonstrations. We will showcase our next-generation AI Workstations, Liquid-Cooled AI Laptops, and HOT Guard security platform, highlighting how Hardware Optimisation Technology accelerates workflows in CAD, BIM, point cloud, simulations, and AI/ML applications. Our plan is to engage industry leaders through interactive discussions at the PNY meeting room, share real-world use cases, and position HOT Systems as a trusted partner for performance, security, and innovation in the Middle East.
We expect GITEX 2025 to provide a powerful platform to strengthen our presence in the Middle East, showcase HOT Systems innovations, and connect with CIOs, industry leaders, and potential partners. Our goal is to create meaningful client engagements, demonstrate the impact of our AI Workstations, Liquid-Cooled AI Laptops, and HOT Guard, and build strategic alliances that drive adoption across engineering, design, AI/ML, and enterprise sectors. We also anticipate valuable insights into emerging trends, enabling us to align our roadmap with the region’s evolving digital transformation priorities.
Sujoy Banerjee, Regional Business Director for UAE at ManageEngine
ManageEngine is participating for the 19th consecutive year in GITEX 2025, a key platform for engaging with customers and partners in one of our most important markets. We continue to use this stage to showcase our wide portfolio, gather real-time feedback, and align with evolving market needs. This year, we will present our full suite of 60+ IT management products, spanning ITSM, ITOM, advanced analytics, endpoint management, security, and more, empowering organisations to run IT operations more efficiently and securely.”
ManageEngine looks forward to showcasing its comprehensive IT management and security portfolio while engaging in with key stakeholders across the region. The event provides a unique platform to address challenges such as data sovereignty, AI governance, and cyber resilience, while strengthening partnerships, understanding local needs, and deepening collaboration across the UAE and GCC.
