Adobe Inc. recently released its first dedicated AI smartphone app that includes AI models from the company and will feature partner firms in the future. This is understood to be part of a strategy to tap into a growing trend of sharing AI images and videos over social media.
The new Firefly mobile app packages Adobe’s own AI model together with models from OpenAI and Google and is available on iOS and Android phones.
In addition, Adobe is planning to integrate models from new partner firms Ideogram, Luma AI, Pika and Runway, which will be accessed in Firefly Boards, a product that is part of the Firefly web app.
Adobe’s mobile service will offer subscribers unlimited basic image generation from Adobe models, while it will charge extra for access to the company’s premium models and those from its partners. The subscription cost will be the same as for the web versions of Firefly, which start at $10 per month.
The San Jose, California-based company had earlier released AI tools along with the mobile app version of its popular image-editing program Photoshop. The company had promised users that its AI model is trained only on material that it has a legal right to use, with Adobe offering protection against copyright claims.
Ely Greenfield, Adobe’s Chief Technology Officer for Digital Media, said Adobe’s approach has also gained some resonance among consumers. “Even for many of our individual customers, that promise of the commercial safety and the story about how Firefly is trained continues to be a really important differentiator,” Greenfield said.
Source: Reuters
Image Credit: Stock Image
