The way we work has changed forever. Productivity is no longer tied to an office or a desk. Across the Gulf, professionals are conducting meetings on the move, closing deals between, and even on flights, and managing projects wherever opportunity takes them. In this new rhythm of work, the smartphone has become the command center of modern business life.
Artificial intelligence is now transforming that center into something smarter. When AI meets mobility, the phone evolves from a tool for communication into an active partner that anticipates needs and helps people make faster decisions.
AI that works the way professionals do
At Samsung, we see every day how AI breaks down the barriers to improve the lives of everyday people. Features like Live Translate, Circle to Search, Interpreter, and Transcript Assist are reshaping how teams can collaborate across borders. A meeting between Dubai and Seoul can happen seamlessly, with language no longer standing in the way. On-device translation and convenience tools allow professionals to communicate with ease and confidence wherever they are.
For enterprise users, these capabilities are backed by Samsung Knox, Samsung’s defense-grade security system that protects businesses and end users at both a hardware and software level.
Processing AI tasks directly on the device keeps sensitive data private while giving organisations the intelligence they need to work faster and smarter. The result is a workflow that protects both performance and privacy.
A larger canvas for modern productivity
Foldable devices such as the Galaxy Z Fold7 and Galaxy Z Flip7 take this evolution of AI even further. Many professionals no longer need to carry multiple devices to stay productive. The Galaxy Z Fold7’s wide display allows users to host a video call while taking notes or reviewing reports side by side. It creates a full workstation experience that fits easily into a suit jacket pocket.
The Galaxy Z Flip7 brings the same intelligence in a compact format. Its outer FlexWindow keeps users connected to messages and schedules even when the device is closed. For entrepreneurs and content creators, the AI-powered camera system simplifies shooting and editing, turning mobility into a creative advantage rather than a limitation.
Innovation built on trust
Leadership in foldables is about more than design or features. It comes from reliability and long-term value. Samsung’s re-engineered hinge, stronger materials, and seven-year promise of security and OS updates reflect our belief that innovation should endure the test of time. For businesses, that means steady performance and a partner they can rely on for years to come.
This commitment has helped foldables move from niche to mainstream, especially across the GCC. The region’s digital maturity and appetite for innovation have made it one of the fastest-growing foldable markets globally. Companies here are equipping teams with devices that combine flexibility with enterprise-grade security in a single solution.
A smarter future for business mobility
The future of work will not depend on carrying more devices but on using smarter ones. As AI becomes woven into mobile experiences, professionals will spend less time reacting and more time creating and deciding. Foldables powered by Galaxy AI sit at the heart of that shift, merging intelligence with practicality to unlock a new level of productivity. For leaders across the Gulf, the message is clear. Mobility today is defined not by movement but by meaning. The smartphone has become the new laptop, and the foldable is proving to be its most capable companion yet.
This opinion piece is authored by Fadi Abu Shamat, Vice President and Head of Mobile eXperience Division, Samsung Gulf Electronics.
