UAE businesses must up defences against AI-driven misinformation and disinformation

UAE businesses face an increasing flood of misinformation and disinformation, fuelled by generative Artificial Intelligence (AI) and the widespread use of social media. The speed and scale of false narratives can overwhelm traditional communication channels, creating risks that extend from reputational damage to operational disruption and social instability.

Preparing for this challenge is now a necessity for organisations aiming to remain resilient in an AI-driven era.  In the UAE, misinformation is shared 70% more often than verified news on social media. This illustrates how quickly false information can spread through organisations and communities, compounding potential risks.

Why UAE organisations must prepare for the information flood
Generative AI has made producing convincing misinformation easier than ever. Combined with social media, the primary news source for many in the region, these technologies create echo chambers that amplify divisive narratives. Research from Abu Dhabi University highlights how social conformity and religiosity influence UAE youth’s social media sharing behaviour, often unintentionally spreading misinformation. 

The COVID-19 pandemic demonstrated how “infodemics”, overloads of inaccurate health information, can erode public trust worldwide, including in the Middle East. False claims about treatments and prevention not only endangered public health but also fuelled xenophobia and criminal behaviour, adding new challenges for business continuity and social stability.

Combating fake news in the UAE social media
The UAE government imposes strict penalties for spreading false news and information. Offenders face fines between AED 100,000 and AED 200,000 and imprisonment of one to two years. These measures reflect the UAE’s determination to safeguard public trust and stability. International SOS’s Risk Outlook 2025 found that 27% of organisations globally have been affected by misinformation, underlining its tangible impact on business. The UAE also faces the problem of “electronic flies”, bots and fake accounts used to stir discord online, making it vital for organisations to combine technological tools with human oversight to counter these threats.

Digital literacy and workforce impact
Digital literacy gaps in the UAE contribute to the accidental spread of misinformation in the workplace, where employees sometimes trust social media more than official sources. This undermines decision-making and organisational agility, particularly during crises. Leading UAE firms are now investing in digital literacy programmes to help employees critically assess information and reduce the risk of misinformation-related disruption.

The Business case for preparedness 

The spread of misinformation exposes organisations to: 

• Reputational Damage – false claims about products, leadership, or corporate actions can quickly erode trust. 

• Operational Disruption – misinformation on supply chains, workforce safety, or compliance can cause costly interruptions. 

• Employee Impact – exposure to false information can create confusion, stress, and lower productivity. 

• Legal and Financial Risks – UAE’s cybercrime laws impose severe penalties for spreading misinformation online, reinforcing the need for compliance and due diligence.

  Abu Dhabi Police campaigns encouraging citizens to rely on credible sources illustrate the shared responsibility across society to curb misinformation.
  
  Practical steps for UAE Businesses and organisations operating in the Middle East 

• Anticipate Risks – map areas vulnerable to misinformation, including communications, supply chains, and workforce engagement. 
• Integrate AI Monitoring – use AI-powered tools to detect and respond to misleading content in real time. 
• Engage Partnerships – collaborate with government bodies, media councils, cybersecurity experts, and community influencers. 
• Educate Employees – provide digital literacy training adapted to the UAE’s cultural and social context. 
• Ensure Crisis-Ready Communication – maintain communication channels that remain functional during digital restrictions, drawing lessons from conflict zones where internet access is disrupted. 

 Remaining competitive amid challenges
The UAE is at the forefront of AI adoption, with 94% of enterprises believing AI will drive long-term growth. This transformation requires balancing innovation with trust, ensuring that AI supports credible information sharing and organisational resilience. Consumers in the UAE are also encountering misinformation more frequently, with 48% reporting a rise compared to previous years.  The challenge of AI-driven misinformation is both persistent and far-reaching. UAE businesses that act now by monitoring, verifying, and communicating effectively will be better positioned to protect continuity, reputation, and trust. International SOS continues to support organisations in strengthening resilience against digital disruption. 

This opinion piece is authored by Gulnaz Ukassova, Security Director, Information & Analysis, International SOS, and Baani Gambhir, Lead Security Analyst, Threat Monitoring, International SOS.