Petra Schirren, President for Gulf at Ericsson Europe, Middle East and Africa, addresses the company’s support for national digital economy agendas such as ‘We the UAE 2031’ and their use of logistical insights from mobility reports to enable ecosystem co-creation across the region.

FR55 First Responder Mobile Computer – Built for mission critical voice and data
The device is fully customisable with accessories from Zebra Technologies and their partners, including headsets, RSMs, cradles, arm mounts, and holsters.

ASUS brings vision of pervasive AI to life at GITEX 2025
The company will highlight AI-first design, sustainable innovation, and strategic partnerships at the premiere event.

ServiceNow showcases the future of Enterprise AI at GITEX 2025
The company’s expanded presence signals its growing impact in the region, enabling organisations to move to full-scale AI execution.

Cumulocity to showcase innovative AIoT solutions at GITEX Global 2025
Mobilising a paradigm shift from automation to autonomous, Cumulocity will showcase innovative IoT capabilities and regional use cases powered by AI.

Veeam champions ‘Radical Resilience’ with new Data Resilience innovations at GITEX GLOBAL 2025
Veeam will showcase how Veeam Data Platform, Veeam Data Cloud, and the Data Resilience Maturity Model (DRMM), empowers organisations to measure, strengthen, and achieve radical resilience in the face of cyberthreats.

Cisco unveils innovations to power Secure Infrastructure for the region’s AI future
Cisco’s new AI Readiness Index 2025 highlights the urgent demand for robust AI infrastructure, with nearly all UAE organisations planning new data centre capacity within five years.

StarLink unveils roadmap for the next 5 years with StarLink 5.0
Built on five strategic pillars – Cyber Resilience, Cloud Transformation, Agentic Automation, Enterprise AI, and Digital Infrastructure – this platform delivers a centralised digital platform, an ecosystem for effortless discovery and management of innovative solutions.

Inception to bring cutting-edge AI Solutions to GITEX GLOBAL 2025
As the core intelligence layer of the G42 Intelligence Grid, Inception will demonstrate how authentic, purpose-built AI is shaping enterprise and national transformation.

Logitech sets sights high for GITEX showcase
Murad Ali, Head of GCC Logitech for Business, unveils their ideal outcomes for GITEX Global 2025 and how the business hopes to achieve sustainability goals whilst addressing workplace trends in the region.


