Zebra Technologies Corporation, a global leader in digitising and automating workflows to deliver intelligent operations, will present an innovative portfolio of connected frontline, asset visibility and intelligent automation solutions, at GITEX Global Dubai, 13 – 17 Oct., 2025, at Stand H5-B20, alongside regional channel distribution partners and independent software vendors (ISVs).
Attendees will discover how Zebra’s advanced technology solutions are purpose-built to support integrated modern workflows and make work better every day.
“At GITEX, we’ll be showing how Zebra empowers businesses of all sizes and across key industries to continuously drive better processes and adapt to changing conditions”, said Hozefa Saylawala, Director, Middle East, Zebra Technologies. “Organisations which optimise workflows by investing in artificial intelligence (AI), automation and data, report significant gains in revenue and customer satisfaction, achieved through real-time visibility, actionable insights and improved efficiency”.
New insights highlight impact of intelligent operations
The study titled, “Impact of Intelligent Operations” indicates highlights the transformative impact that improved workflows can have within the retail, manufacturing, and transportation & logistics (T&L) industries.
If the top 20 organisations from the Forbes Global 2000 list in each of those industries achieved meaningful improvements in their frontline workflows, Oxford Economics estimates that each company could potentially earn an average of US$3 billion in higher revenue, and an average of US$120 million in added profit.
Intelligent operations – real-world impact
Speed and efficiency in T&L operations are being boosted by intelligently automating processes. For example:
- Inventory management has seen impressive results from deploying Zebra’s radio frequency identification (RFID) mobile devices, printers, and labels, with one international transportation network achieving 100% package loading accuracy.
- Fixed industrial scanning (FIS) solutions are also delivering great inventory efficiencies, with one European food supplier increasing productivity by up to 30%.
- A scan tunnel solution with AI-powered cameras for one of the world’s largest global transportation and logistics enterprises resulted in improved read rate accuracy by 37%, decreased downtime and manual handling by 29%, and reduced operational costs by 13%.
Best portfolio and best partner
Visitors to Zebra’s booth at GITEX will be taken on the journey that a child’s toy takes from the factory to the shopfloor via the road and the warehouse, all courtesy of Zebra’s RFID, fixed industrial scanning (FIS), mobile computing and multiplane scale solutions.
New Zebra devices on display at GITEX will include the:
- FR55 first responder mobile computer, designed to meet the increasing need of today’s emergency services to connect to broadband services.
- EM45 Enterprise Mobile computer, built to feel like a consumer device but with business-grade asset tracking and AI capabilities.
- TC22 RFID, a durable mobile computer designed for retail, hospitality, and warehouse environments
- ZEC500 Android Enterprise Computer, a standalone device for any vertical market.
- WS101 Bluetooth Communication Badge, a hands-free device for seamless retail operations.
- WS501 Wearable Computer which enhances scan-intensive tasks with hands-free computing.
“The effectiveness of our solutions stems from our commitment to building an innovative culture at every level of the organisation”, said Saylawala. “This is why Zebra is ranked eighth on Fast Company’s seventh annual list of the 100 Best Workplaces for Innovators”.
Zebra partners joining the stand at GITEX include 42Gears, Agreefy, Axes Software, Bluestar, Cleverence, Grabba, Kloudspot, Ingram Micro, Innovent, Jarltech, Loqus, Mantis, Sygic, and Transtek.
Zebra’s PartnerConnect programme includes over 10,000 partners in 100+ countries. In the Middle East, around 250 partners serve a broad range of customers with a growing portfolio of solutions across a range of industries including retail, T&L, manufacturing, healthcare, and energy in the UAE, Gulf Cooperation Council, Egypt and the Levant.
Image Credit: Zebra Technologies
