Rashad Baradi, Country Distribution Manager, Cisco – KSA and Sherif Azzam, Business Unit Manager, Comstor – KSA, explore the role of Cisco’s new Partner Experience Platform and how it centralises every piece of critical partner information into a single interface.
Can you explain what Cisco PXP is and its main purpose?
Rashad: Cisco Partner Experience Platform (PXP) is a digital platform designed to give our partners a single, integrated view of their engagements with Cisco. It centralises data, tools, and analytics to help partners plan, track, and grow their business with Cisco more effectively.
How does PXP differ from previous Cisco partner portals or tools?
Sherif: Unlike legacy platforms, PXP brings all critical partner information—such as deal registration, performance metrics, enablement resources, and incentives—onto one intuitive interface. It’s about efficiency, visibility, and empowering partners with real-time insights.
Why is PXP important for partners in Saudi Arabia specifically?
Rashad: The Saudi market is dynamic and competitive. PXP enables partners to respond faster to opportunities, monitor KPI progress, and leverage localised insights to stay ahead in a rapidly evolving tech landscape.
Can you share examples of how PXP has helped partners in the Kingdom?
Sherif: We’ve seen partners significantly reduce the time from opportunity discovery to revenue recognition. One partner used PXP’s sales analytics to identify untapped enterprise accounts and grew their pipeline by over 20% in just two quarters.
What are some of the key features in PXP that partners find most valuable?
Rashad: Key features include:
- Real-time sales performance dashboards
- Simplified deal registration and approval workflows
- Access to enablement and training programs
- Automated incentive tracking
How does PXP support partner enablement and training?
Sherif: It integrates with Cisco’s learning portals, allowing partners to manage certifications, track specialisations, and access tailored learning paths directly through the platform.
What role do distributors like Comstor play in maximising PXP’s benefits?
Sherif: Distributors act as enablers—we guide partners on how to leverage PXP’s capabilities. We provide onboarding assistance, usage training, and support partners in building strategies based on the insights PXP offers.
How can partners best prepare to maximise PXP’s updates and new features?
Rashad: Partners should ensure they have internal champions trained on PXP, integrate it into their daily operations, and stay connected with both Cisco and Comstor for ongoing enablement sessions.
Image Credit: Cisco and Comstor
