CNME Editor Mark Forker, sat down with Safa Yakoob, Account Director at Weber Shandwick, for the second episode of our new Put a Fork In It podcast series hosted by tahawultech.
Those who in operate in the B2B media landscape know that there can be friction between the realms of PR and Journalism, and Yakoob outlines how she tries to manage the media, whilst also balancing the expectations of her customers. How has AI impacted PR, are those now entering the industry losing the soft skills of yesteryear as a result of AI? Yakoob also discloses what informs her style of leadership in her role at Weber Shandwick.
