ASBIS Group, a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has announced a strategic distribution agreement with iiyama, a leading manufacturer of professional and commercial display solutions.
This partnership, formalised at a signing ceremony, aims to enhance the availability of high-quality display technology in the Middle East and North Africa.
Under the terms of the agreement, ASBIS will distribute iiyama’s comprehensive range of products, including high-performance desktop monitors, gaming displays, advanced touchscreens, and large-format screens. This collaboration is set to boost access to cutting-edge visual technologies across critical sectors such as education, retail, corporate environments, hospitality, and healthcare.
“We are excited to welcome iiyama into our network of world-leading vendors”, stated Hesham Tantawi, Vice President of ASBIS Middle East. “This collaboration underscores our commitment to delivering exceptional technology solutions to our partners and clients across the region. iiyama’s advances in display technology are well-aligned with our strategic objectives for market growth and digital transformation”.
The collaboration will prioritise mutual growth through joint marketing efforts, dedicated channel support, and go-to-market strategies that address the unique needs of the MENA market. This alliance is expected to foster innovation, elevate customer experiences, and enhance the competitive positioning of both ASBIS and iiyama.
Image Credit: ASBIS & iiyama
