VAD Technologies, one of the Middle East’s leading value-added distributors of next-generation technologies, recently announced a collaboration with NetApp, the Intelligent Data Infrastructure company.
The companies will enable channel partners to help enterprises and governments modernise data strategies, accelerate AI adoption, and advance the region’s insatiable foundations for growth by driving digital transformation and AI-led initiatives.
Through VAD Technologies’ extensive channel ecosystem of more than 1,400 partners, the partnership will expand NetApp’s footprint across the Middle East. Channel partners will gain access to NetApp’s industry-leading hybrid cloud, storage, and AI portfolio solutions designed to deliver secure, scalable, and future-ready digital infrastructure.
According to Mario Veljovic, General Manager of VAD Technologies: “Onboarding NetApp significantly strengthens our portfolio with a global leader in data services and hybrid cloud. Our partners can now access differentiated solutions, deeper technical training, and stronger engagement models that drive tangible outcomes. As a channel-first AI distributor, we are proud to extend NetApp’s innovation to more organisations across the Middle East”.
Suhail Hasanain, Regional Senior Director & General Manager, Middle East & Africa at NetApp, added, “This collaboration marks a pivotal step in NetApp’s operations in the Middle East, where data-driven transformation and AI adoption are accelerating at unprecedented speed. VAD Technologies brings a strong ecosystem and proven market expertise that will help us scale smarter, faster, and with greater impact across the region. Together, we will empower partners to build Intelligent Data Infrastructure that supports the region’s most ambitious digital and AI agendas, from enabling Saudi Arabia’s Vision 2030 to advancing the UAE’s vision to be a global leader in artificial intelligence”.
The alliance aims to unlock new revenue streams for regional partners by enabling access to NetApp’s flagship technologies, including NetApp ONTAP®, cloud data services, and AI-optimised infrastructure.
Equipping partners to up-skill and deliver cutting-edge, AI-ready storage solutions to support economic diversification, technological resilience, and innovation across myriad industries.
Image Credit: VAD Technologies & NetApp
