Features, Insight, Interviews

ASUS remains the expert on commercial laptops

Tolga Ozdil, Regional Commercial Director (META), ASUS outlines their GITEX expectations for 2022 and elaborates further on their presence in the Middle East Market. 

What does it mean to be participating in GITEX this year? What are you expecting out of the event?

This is the second year to showcase ASUS’ new innovative commercial products and solutions. ASUS Business will be participating in Gitex 2022, dedicatedly to offer key commercial solutions for key verticals across corporate, SMB, education, and government, ASUS welcomes visitors, channel partners, B2B end-users, and media to experience hands-on the latest range of ASUS Business devices.

The two-year period that we have known has undeniably transformed the workplace, and it’s up to business owners, executives and other managers to forge the new future of work. More than ever, they need tools that work reliably, seamlessly and in a secure environment day after day. ASUS is known for innovating highly reliable and durable devices for the consumer and gaming markets. Now, with the Expert-series portfolio and solutions, we are setting a new standard for the commercial PC market to enable businesses to define their new work style with elite performance, premium craftsmanship, durability and enterprise-grade tools.

What are some of the ASUS products that will be on show at the event?

For its 2nd participation at GITEX, ASUS will exhibit a wide range of ASUS Business devices on site and introduce them to media, channel partners, B2B end-users and visitors. Amongst the Expertbooks, three new Commerical laptops, including the ExpertBook B7, the Expertbook B5 Flip and the ASUS ExpertBook B3 Detachable that offer unrivalled performance and mobility, designed for business users in today’s fast-paced world, where work is no longer confined to the office.

ASUS ExpertBook B7 Flip is an enterprise-level, 5G-enabled premium laptop that’s designed to accelerate your business. Working on the go is easier than ever with a lightning-fast data connection and your own personal secure network. The 360°-flippable design removes any limitations on how you work, and you can enjoy an immersive work environment for all your business needs. The versatile and manageable ExpertBook B7 Flip is ready to power your business to the next level.

ASUS ExpertBook B5 Flip is built for business success in style, with a precision-crafted chassis that’s as light as 1.38 kg — and a 360° flippable touchscreen to empower the ultimate flexibility. It’s also set for serious travel with an amazing all-day battery life and is engineered with many cutting-edge technologies to improve your on-the-go work efficiency. These include an Intel Core processor, AI noise cancellation and dual-SSD RAID support, ASUS NumberPad. It’s also packed with features to protect your privacy and business data, including a built-in fingerprint sensor and TPM 2.0 chip.

Designed for education, and built for business, ASUS ExpertBook B3 Detachable is the perfect 2-in-1 portable companion for uninterrupted remote learning and working. With a detachable design, extensive dual-orientation stand cover, and a 16:10 multitouch screen, B3 Detachable adapts so you can use it both horizontally and vertically, as a tablet or as a laptop. From taking notes with the garaged stylus during class to entering numbers in business spreadsheets, B3 Detachable is ready for it all.

Tell us about ASUS’s presence in the Middle East market.

As a major player in the IT industry, ASUS’ corporate mission is to provide innovative IT solutions that empower people and businesses to reach their full potentialASUS has set forth a new journey towards being a preferred technology brand in Commercial PC business and Education. Our Mission is to be a most reliable Commercial PC brand in Middle East offering wide range of premium products, reliable sales support and trusted service to achieve the number 1 education PC brand in the UAE market.

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