Dubai — The ASUS ExpertBook B3 series is an all-new lineup of AI-powered laptops that offers extensive customisation to empower daily business needs. Equipped with up to the latest Intel® Core Ultra 7 processor (Series 2) with Intel vPro, Intel AI Boost NPU and Intel Arc graphics, and up to 64 GB of memory, the laptops deliver solid performance to tackle a wide range of tasks seamlessly.
There’s also a suite of powerful AI tools such as ASUS AI ExpertMeet, Microsoft Copilot and AI noise-canceling technology that deliver unmatched productivity experiences. Connectivity options like up to Wi-Fi 6E and 5G connectivity ensure users can keep connected. With a build that’s as lightweight as 1.4 kg, a 180° lay-flat hinge, military-grade durability, comprehensive connectivity, and advanced security features, ASUS ExpertBook B3 series AI PCs ensure flexibility and efficiency on the go, keeping employees productive, wherever they work.
“The ASUS ExpertBook B3 series reflects our commitment to creating a modern workplace that’s intelligent, agile, and secure,” said Tolga Özdil, Regional SYS Commercial Director, Middle East, Turkey & Africa (META) at ASUS.
“Our goal is to empower professionals with innovative AI devices that enable them to do more, irrespective of where they are. As AI changes the future of computing, ASUS is dedicated to providing devices with the latest technologies so our customers can always stay ahead of the technology curve.”
As an AI PC, these laptops go beyond the traditional CPU and GPU setup by incorporating an advanced Intel Neural Processing Unit (NPU). This integrated AI engine seamlessly delivers improved collaboration and productivity through local AI assistants and superior video-editing performance, all while maximizing energy efficiency for exceptional battery life.
ASUS ExpertBook B3 boasts a sophisticated, architecture-inspired design with a new chassis. It features an elegant, gentle grey color finish and a sustainable design incorporating over 25% post-consumer recycled (PCR) materials. It also benefits from the innovative ASUS ExpertCool thermal solution, an enhanced cooling system that ensures consistent, optimal cooling whether the lid is open or closed.
Moreover, the laptops are designed for easy repairability and feature an exceptionally user-friendly battery assembly. Offering a choice of two battery-upgrade options, it can be easily disassembled and reassembled because it uses just six screws for the base cover. There’s also a zero-screw quick battery disassembly design, ensuring effortless battery replacement.
The 14-inch (B3405) and 16-inch (B3605) 16:10 display options offer 84% and 85% screen-to-body ratios, respectively, with a two-sided NanoEdge design. The display includes TÜV Rheinland eye protection technology and an anti-glare panel that minimises reflections. There’s also a high-comfort keyboard with full-sized keycaps, along with dual-array microphones that effectively capture voices, ensuring clear and high-quality sound.
Engineered with a commercial-grade and NIST SP 800-155-compliant BIOS and Windows 11 Secured-core PC technologies, including TPM 2.0, ASUS ExpertBook B3 offers extra security to safeguard critical data across software, firmware, and hardware. It also boasts a physical webcam shield for instant privacy and a fingerprint sensor for secure biometric login. Moreover, the smart card reader facilitates easy two-factor authentication by requiring both a password and a recognized card for login.