The renewed partnership aims to expand market share and disrupt legacy backup solutions with a performance-driven, cyber-resilient offering tailored for enterprise customers.
ExaGrid is gearing up for an ambitious growth push in the Middle East, building on its nearly decade-long alliance with value-added distributor VAD. Under the leadership of Mohamed Jaffrey, Director of Sales – Middle East, the partnership aims to aggressively expand market share by delivering high-performance, cyber-resilient backup solutions that reduce costs for enterprises and strengthen the channel ecosystem.
The collaboration will focus on sectors where data security and compliance are paramount, including government, BFSI, oil & gas, healthcare, and large-scale enterprises. Leveraging VAD’s market reach and technical expertise, ExaGrid will bring its Tiered Backup Storage architecture — featuring ultra-fast restores, scale-out flexibility, advanced deduplication, and ransomware protection — directly to regional partners and customers.
“With a channel-first strategy, both companies are doubling down on partner enablement, roadshows, and incentive programmes, backed by enhanced training and support capabilities from VAD’s Dubai hub.”
Jithin Varghese, Business Unit Manager- High Performance Datacenter Solutions, VAD Technologies, said, “Our role as a value-added distributor is to identify technologies that deliver real, long-term value to the channel. Backup decisions are notoriously sticky—customers rarely change platforms unless the benefits are undeniable. We are proud to have introduced ExaGrid to the regional ecosystem and to hold the majority market share today. Our aim is to seamlessly integrate with all leading backup software, empowering system integrators to meet customers where they are. By partnering with ExaGrid through us, system integrators gain a proven solution and a trusted ally to strengthen their customer relationships and accelerate business growth.”
The partnership, first signed in 2016, is now entering a new phase as ExaGrid and VAD are poised to take their collaboration to the next level. The primary objective is to expand market share aggressively by offering unmatched backup performance, lowering enterprise costs, and empowering the partner ecosystem with a differentiated solution.
“The alliance enhances the regional data backup and recovery landscape by setting new standards in speed, simplicity, and scalability with cyber resiliency at its core. ExaGrid’s advanced architecture combines a landing zone for performance with a retention tier for cyber resiliency, simplifying decision-making for enterprises that demand both speed and security. The dual benefit makes ExaGrid a standout solution in a competitive market where legacy backup systems often compromise on one or the other,” said Mohamed Jaffrey, Director of Sales – Middle East, ExaGrid.
The companies are laser-focused on scaling their strong presence in high-compliance industries such as government, BFSI, oil & gas, healthcare, and large-scale enterprises — sectors where data-intensive operations demand modern, secure, and cost-effective backup strategies. VAD contributes deep market access, trusted relationships, and technical credibility, while ExaGrid delivers a platform purpose-built to outperform on performance and security. Together, they present a compelling value proposition for enterprises and channel partners alike.
Enterprise customers — through VAD’s partner ecosystem — can now access ExaGrid’s Tiered Backup Storage solution, which features ultra-fast restores, a scale-out architecture that eliminates forklift upgrades, industry-leading deduplication, and ransomware protection. Unlike solutions that slow down as data grows, ExaGrid speeds up restores, reduces backup windows, and ensures predictable costs, offering CIOs performance, scalability, and security without compromise.
Training, enablement, and post-sales support will be further strengthened by VAD’s expanded training and support office in Dubai. The companies are also planning additional roadshows, incentive programmes, and partner activations to accelerate pipeline growth and strengthen relationships across the channel ecosystem.
Looking ahead, ExaGrid and VAD are committed to aggressively scaling their enterprise footprint in the Middle East, with Jaffrey stating that the clear mandate is to make ExaGrid the number one backup choice in the region. Joint initiatives will include targeted campaigns across the security industry, CIO roundtables, and participation in major events such as Gitex, reinforcing the alliance’s vision of delivering enterprise-grade performance and cyber resiliency at scale.