As students across the UAE prepare for the upcoming academic year, ASUS is rolling out its strongest Back-to-School 2025 lineup, delivering powerful laptops that combine performance, portability, and AI innovation.
From lecture halls to creative projects and even late-night gaming sessions, ASUS ensures there is a device for every kind of student — from the lightest AI-powered Copilot+ laptops for those who value mobility, to dual-screen productivity machines for multitaskers, and gaming beasts with RTX 50 series graphics for students who balance study with high-performance play.
To make upgrading easier, customers can save up to AED 1,000 on select models, along with exclusive Back-to-School bundles — from free soundbars and wireless mice to gaming kits and backpacks. Whether you’re studying, creating, or gaming, ASUS has the perfect combination of performance, portability, and perks to start your academic year at the top of your game — with offers available at your favorite retail stores and the ASUS UAE eShop.
For added value, ASUS is giving back to the education community. If you’re a student or teacher, you can unlock an additional discount of up to AED 200 by simply presenting your valid student/teacher ID at partner retailers or shopping through the ASUS Education Store, making your back-to-school upgrade even smarter.
“With the 2025 Back-to-School season, ASUS is making high-performance laptops more accessible than ever”, said Moira Chen, the Marketing Manager at ASUS Middle East. “From AI-powered productivity to immersive gaming, we want every student to have the tools they need to succeed”.
Key Takeaways – ASUS Back-to-School 2025
- ASUS launches its strongest Back-to-School lineup, featuring AI-powered Copilot+ laptops, dual-screen productivity machines, and RTX 50 series gaming laptops.
- Students can save up to AED 1,000 on select models, with bundles that include free soundbars, wireless mice, gaming kits, and backpacks.
- Exclusive offers are available across ASUS ME eShop and leading UAE retailers, making premium laptops more accessible.
- Students and teachers enjoy an extra AED 200 discount by presenting a valid ID at partner retailers or shopping through the ASUS Education Store.
Which Student Are You? Find Your Perfect ASUS Laptop
The Always-On Achiever
For students who want the smartest, most portable laptops to excel in studies and beyond.
- Zenbook A14 (UX3407QA): Was AED 3,999, now AED 3,699
The world’s lightest Copilot+ PC, packed with AI tools to boost productivity and long battery life.
- ProArt P16 (H7606WP): AED 14,999 with exciting bundle offers at retail stores
RTX 50-powered, built for creators balancing coursework with professional-grade editing.
The Smart Spender
Performance laptops that balance budget and features.
- ASUS TUF F16 (FX608JMR) RTX 5060: Was AED 6,299, now AED 5,699.
Military-grade durability and affordable gaming + productivity.
- Vivobook S14 Copilot+ PC (S3407QA): Was AED 3,499, now AED 2,711.
Ultra-thin, up to 1 TB storage, powered by Snapdragon with a dedicated Qualcomm GPU for Gen Z students.
The Hybrid Hustler
For students juggling classes, part-time work, content creation, and gaming.
- ROG Zephyrus G16 (GA605KM): Was AED 10,691, now AED 10,499
Premium build with 14-inch 3K OLED screen, slim design with AI-enhanced performance and strong battery life. Powered by Nvidia GeForce RTX 5060.
- ROG Strix G16 (G615JMR): Was AED 7,499, now AED 6,699.
A competitive edge for both study and esports, powered by Nvidia GeForce RTX 5060.
The Competitive Student
For students serious about gaming performance.
- ROG Strix Scar G18 (G835LR): Was AED 12,999, now AED 11,999
Massive 18-inch display, advanced cooling for marathon sessions, latest Intel Core Ultra 9 processor with Nvidia GeForce RTX 5070 Ti.
- ROG Desktop G700 (G700TF): Was AED 10,999, now AED 10,499
Esports-ready powerhouse with high refresh rates, packed with Nvidia GeForce RTX 5070 Ti.
Exclusive Back-to-School Bundle Offer
| Retailer | Key Bundle Offers | Add-on Perks | Deadline |
| Jumbo | Enjoy exclusive bundles on selected models, including Microsoft Office, a printer, a mouse or a backpack. Plus, get a JBL speaker with select RTX laptops | Teacher and student discount of up to AED 500 on select models | 14-Sep-25 |
| C4 | ASUS Day Campaign (15% off ASUS/ROG consumer) | – Student/Teacher Discount (Copilot+ PCs only) | 1-Sep-25 |
| EROS | Get Microsoft Office bundled free with select laptops | Students and teachers get an extra 5% off with valid ID, and you can save up to AED 600 with the trade-in program when you exchange your old device | 7-Sep-25 |
| SDG | Enjoy a free soundbar bundle with select ASUS notebooks, or grab a 4-in-1 gaming kit exclusively with select 50-series models | Students and Teachers get an additional 5% discount up to AED 150 | 14-Sep-25 |
| EMAX | Get a wireless mouse, printer, and ASUS backpack with select models, or a full gaming kit with select gaming laptops | Trade in your old device and get up to AED 500 off on laptops, plus students and teachers can enjoy additional exclusive discounts. | 7-Sep-25 |
| E-City | Customer receive a free ASUS mouse and backpack with select models | – | 7-Sep-25 |
| Amazon | Get Amazon gaming gift vouchers with the purchase of select ASUS laptops | – | 31-Aug-25 |
| Eshop | Up to 25% off on selected models, Enjoy a free bundle including a ROG drawstring bag, ROG notebook, ROG T-shirt, and fun extras like Jenga sets or sunglasses |
With ASUS Perfect Warranty, you’re covered—even against accidental damage Register for the ROG Elite Program to unlock exclusive perks, events, and giveaways for gamers. |
7-Sep-25 |
No matter your course, passion, or budget, ASUS has a 2025 laptop designed for your success. From ultra-portable AI Copilot+ laptops to powerhouse RTX 50 series gaming machines, powered by AMD, Intel, or Qualcomm, every model is built to help you work smarter, create better, and play harder.
Find your Back-to-School companion today at leading retailers or on the ASUS ME eShop — and start the academic year at the top of your game.
Image Credit: ASUS
