Aptec Holdings, a value-added distributor (VAD) in the region, announced yesterday that it has received Microsoft cloud distributor status, the first of this kind to be given to any Microsoft distributor in the Middle East, the company added.
With its new cloud distribution status Aptec is expected to concentrate on recruitment and enablement of channel resellers along with offering them the complete services expertise, representatives said. Aptec said that under this new agreement it will now focus on distributing the latest cloud offering from Microsoft- Microsoft Office 365.
Santhosh Kumar, Software Business Unit manager of Aptec Distribution, said, “We at Aptec are very excited being appointed by Microsoft as cloud Distributors in the region. This prestigious status has strengthened our vision of providing the channel with the complete solutions on cloud technology. We will collaborate the efforts made on Microsoft VAD and will replicate the same success on the cloud offering”, he added.
“We truly believe that cloud computing as a concept will see increase of adoption and acceptance by the Middle East during the next couple of years as the market matures and more vendors and service providers are coming up with more cloud products. Our role as a distributor here is to enable and educate the channel in order to be capable of providing right solutions to all end-user segments,” said Bahaa Salah, MD of Aptec Distribution, who strongly believes that Aptec can meet vendor expectations with regards to distribution of cloud products. “As a Value-Add Distributor Aptec has right expertise and resources to take the knowledge down to the channel,” added Salah.
“Microsoft Office 365 provides the best Software as a Service platform under a public cloud offering to various segments and justifies the return on investment and total cost of ownership by moving from a capex to opex based solution,” said Kumar.
Aptec will showcase Microsoft Cloud and Microsoft VAD products at Aptec Gitex stand, Hall 4, stand C4-1, during Gitex Technology Week (09th-13th October 2011) at Dubai World Trade Center.