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Orange Business Services launches new local company in KSA to drive regional growth


Mr Mohamad Hesham, MD and country manager, Saudi Arabia; Lionel Reina, general delegate and chairman of the Board of Orange Business Arabia; H.E Bertrand Besancenot, ambassador of the Republic of France in Riyadh and Jean-Luc Lasnier, VP and GM Middle East and Africa, Orange Business Services

Orange Business Services, the business services arm of France Telecom-Orange and one of the Middle East’s major ICT employers, has announced the opening of a new, dedicated office in Riyadh, Saudi Arabia, through the establishment of Orange Business Arabia, a new local company.

This is the latest local company established by Orange Business Services in the Middle East and Africa under the continuing development of the business, the company said.

The new Orange Business Services office will help address the specific and significant ICT market opportunity in Saudi Arabia and strengthen its position within the domestic market through closer proximity to customers, it was reported. Comprising sales professionals, consultants and local field engineers the new, dedicated Saudi Arabia operation of Orange Business Services will focus on the key areas of Smart Cities, telecom operator transformation, and large infrastructure projects, in addition to serving the multinational companies that operate in the Kingdom, representatives said.

Orange Business Services has also announced the appointment of a new, dedicated senior management team for Saudi Arabia. Lionel Reina has been appointed general delegate Arabia for Orange Business Services and chairman of the board of Orange Business Arabia, while, Mohamad Hesham has been appointed MD of the new Saudi entity and country manager, Saudi Arabia for Orange Business Services.

Commenting on the new Saudi Arabia operation, Reina said, “This new Orange Business Services office is a very significant step that brings us much closer to our growing customer base in the Kingdom and the timing is absolutely right. Saudi Arabia is the driving force of the regional economy and a rapidly evolving ICT market. We have already established Orange Business Services as a highly trusted partner to some of the largest infrastructure projects and developments in the country, and we are working in close partnerships with a range of major public and private sector organisations in the Kingdom. Basing a team of expert consultants in the Kingdom reinforces our commitment to customer focus, customer service and to effective project management delivery. It will simplify the way we do business and will underpin the rapid growth of our business in Saudi Arabia.”

The official launch of Orange Business Arabia took place at the French Embassy in Riyadh, Saudi Arabia, on April 17th 2012, at a reception hosted by the French Ambassador to Saudi Arabia, H.E Bertrand Besancenot, and attended by senior diplomats and representatives of the Saudi Arabian and French business communities, partners and customers.

Speaking at the launch event, Jean-Luc Lasnier, VP and GM, Middle East and Africa, Orange Business Services, added, “We are delighted to be able to hold our launch here at the French Embassy with endorsement from HE Bertrand Besancenot. The opening of our new office in Saudi Arabia comes as Orange is accelerating its growth strategy in the Middle East, following a strong performance in 2011 in which the regional business achieved high double-digit revenue growth. This office opening is a clear sign of our commitment to the Saudi market and to working more closely with our customers here.”


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