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Regional Distribution Titan Redington Value Enables Simple, Seamless and Successful Digital Journeys

Dubai, UAE, October 03, 2021: Redington Value, a leading value-added distributor across Middle East and Africa, reinforces its relentless commitment to empowering regional customers and partners simplify their digital transformation journeys.

Redington Value is participating at this year’s 41st edition of GITEX Technology Week under the theme ‘Simplifying Transformations’.

Over the past decade, the distribution behemoth has carved a niche for itself as a tech trendsetter by introducing innovative solutions and services around avant-garde technologies. Redington Value has not only adapted to the evolving market circumstances but also played a vital role in enabling its channel ecosystem thrive in the region’s dynamic landscape.

Sayantan Dev, President, Redington Value.

Sayantan Dev, President, Redington Value, said, “We have been at the forefront of bringing in new technologies and IT consumption models that are in line with regional organisations’ digital goals. In our new digital-focused avatar today, Redington Value’s single-most important priority is to be a catalyst for customers’ digital transformation objectives and help them realise their digital ambitions in simple and effective ways. As part of this vision, we have offerings that goes end-to-end across a customer’s IT architecture, right from networks and security to cloud and data analytics. Our team of certified systems integrators and value-added resellers can leverage our strengths and expertise to assist regional customers modernise their applications and transcend operations into the digital realm”.

Networks are the backbone of any organisation, powering connectivity and housing all critical workloads. A digital transformation project often begins with ensuring networks are digital ready. This means making sure they are robust enough to shoulder advanced technologies and agile enough to evolve with the changing business needs.

Redington Value powers network transformation for successful and seamless digital deployments through its growing portfolio of networking solutions. The distributor’s networking offerings includes its proprietary and best-in-class managed networking-as-a-service offering – EdgeAhead by Redington. Delivered through an ‘as-a-service’ model, Edge Ahead is led by Redington, Aruba Networks and Faraday Networks and implements the best of breed wireless and network technology solutions to organisations for a fixed monthly fee.

Every network or application needs quality infrastructure and services as a base. Edge Ahead offers Wireless-as-a-Service (WaaS) to bring down customers’ capital expenses whether they are setting up network infrastructures or upgrading it. Customers are now able to optimise wireless solutions through as-a-service models with Redington Value providing design, implementation and managed infrastructure services through a state-of-the-art Network Operations Centre.

The customisable service offering enables customers and partners to choose from an elaborate portfolio of core and data centre switches, high grade Access Points and value-added services from Aruba to effectively address evolving campus core and networking demands.

“We pride ourselves on delivering solutions that don’t compromise on precision, automation and flexibility – all critical elements of a sound networking infrastructure”, added Dev. “EdgeAhead by Redington aims to simplify IT operations so that customers can focus on core business and profitability. We also offer consulting services that enable channel partners to position themselves as experts, helping to gain their customers’ trust and loyalty”.

Transitioning to the cloud allows customers the freedom and flexibility to consume innovative technologies as per business requirements among several other benefits. Cloud offers organisations limitless possibilities to growing their businesses digitally. With remote working models becoming the norm, moving to cloud has increasingly become a top priority for all customers.

Redington Value features collaborations with global cloud leaders like Microsoft and Amazon Web Services (AWS), allowing regional partners and customers to capitalise on a host of advanced technologies and services. Through Redington Value’s cloud management portal and marketplace CloudQuarks – regional customers can leverage industry best practices and global standards of consulting, professional and managed services on cloud technologies. CloudQuarks features the distributor’s intelligent Cloud Management Platform TrackMyCloud. TrackMyCloud by Redington simplifies monitoring and optimisation of spending, done on managing the cloud infrastructure.

Dev said, “Customer centricity and innovation are two important ethos that we follow at Redington. We have designed exclusive services offering around cloud such as TrackMyCloud by Redington to help partners enhance their profiles, grow their revenue streams and gain a larger mindshare with their customers. Customers are able to have a wholesome cloud experience through TrackMyCloud”.

No digital transformation project is successful without first thinking of cybersecurity and ensuring it is integrated every step of the way. Redington Value offers cybersecurity solutions that are cost-effective, scalable and tailor-made as per business needs. With over 40 world-class cybersecurity vendors, the distributor offers an unparalleled value proposition for customers and partners alike. This includes dedicated consulting and managed security services like DigiGlass by Redington. It covers applications, networks, endpoints, data, infrastructure, clouds, perimeters, and more, all with a range of service levels.

The analytics wing of Redington’s services portfolio encourages customers to transform their business through the power of data. This is further championed by pioneering solutions from global data analytics tech companies.

“Digital transformation is essential to the evolution of any organisation. Embarking on this journey and fulfilling digital ambitions no longer need to be a complex and cumbersome undertaking. As a pioneer in the Middle East technology space, Redington Value, together with our channel partners, are constantly innovating to make every step of digital transformation effortless. Furthermore, our specialised services are dedicated to making customers’ digitalisation journey simple, seamless and successful”, Dev added.

Visit Redington Value at Hall 5, stand A1 during GITEX Technology Week to get a chance to discover more about how the distributor can assist your firm to step into the digital future with its extensive offerings and key partnerships.

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