Michele Montecchio, General Manager of Acer Middle East, discusses the region’s growing appetite for AI innovation, the launch of Aspire 14 AI, and how the Middle East is driving Acer’s strategic roadmap for AI PCs.
Dubai — Acer has reinforced its AI-first approach by recently hosting an exclusive preview of its latest AI-driven product range for media and influencers in the UAE. The showcase aligned with the brand’s global Computex 2025 theme, “Breaking AI Barriers,” and reflected Acer’s vision of technology as a human-centric enabler.
“These products were recently launched at Computex, and we wanted to echo that theme locally with a special preview for media and influencers in the UAE,” said Michele Montecchio, General Manager of Acer Middle East. “The message is simple: technology should always be an extension of human capability. Through this experience, we aimed to demonstrate how our breakthrough technologies seamlessly support different aspects of daily life while ensuring that innovation stays deeply human-centric.”
At the heart of the preview was the Aspire 14 AI, a next-generation consumer device designed to make artificial intelligence accessible to all. “The Aspire 14 AI represents a significant step forward for us,” Montecchio noted. “It truly defines what it means to break AI barriers—delivering intelligent, efficient computing for everyday users at an affordable price point.” The Middle East is quickly becoming a launchpad for AI-enabled consumer and gaming technologies, driven by a youthful population, ongoing digital transformation, and smart infrastructure investments. Montecchio observed a strong appetite for devices that offer adaptive performance and immersive experiences, especially in gaming, where AI features such as real-time enhancements and personalised gameplay are gaining traction.
Acer sees the region as instrumental in shaping its global strategy. “We are optimistic about the impact of AI on the PC market and expect AI PCs to account for a significant share of our total shipments in 2025,” said Montecchio.
“The rapid adoption of AI, both in personal computing and at the Edge, is creating powerful new growth avenues for Acer.”
Acer showcased the following models in Dubai:
Predator Neo 14 AI:
The Acer Predator Neo 14 AI is a high-performance gaming laptop with AI-enhanced features, premium build, and advanced cooling. It offers powerful processing and GPUs for demanding games and creative tasks. AI intelligently optimises performance and efficiency for various activities. Priced from Dh 6,699 to Dh 19,999, it caters to diverse performance needs and budgets.
Nitro V16S AI:
The Acer Nitro V16S AI, priced from Dh 3,299 to Dh 6,999, offers a balanced entry into AI-powered computing. Ideal for casual gamers, students, and everyday users, it combines solid performance with a bold design and AI features for smoother multitasking, optimised performance, and improved battery life. It also features a crisp display, immersive audio, and reliable thermals, making it a versatile and budget-friendly AI PC option.
Aspire 14 AI:
The Acer Aspire 14 AI, priced at Dh3,399, is an affordable, compact AI-powered laptop designed for everyday users. Ideal for students, professionals, and families, it offers efficient performance for tasks like web browsing and office work. It uses AI for real-time optimisation, background task handling, and improved battery life, offering an intuitive and seamless experience. This model provides exceptional value, making AI practical and accessible to a broader audience.
Currently, only the Aspire 14 AI model is available for sale in the UAE with Sharaf DG. The other two — Predator Neo 14 AI and Nitro V16S A would soon be available at retail outlets in the UAE. Watch this space!