Sariya Information Technology, a leading value-added distributor across the Middle East and Africa, recently announced a strategic transformation initiative aimed at strengthening market leadership, accelerating innovation, and driving sustainable growth across its business.
As part of this move, Sariya has appointed Mr. Johnny Hayek as General Manager, marking a new chapter focused on execution excellence, scalability, and long-term value creation.
Mr. Hayek brings extensive regional ICT leadership experience and a strong track record in business transformation, team building, and market expansion. In his new role, he will lead overall operations In Saudi Arabia and Dubai and drive the company’s strategic direction toward becoming a next-generation distribution platform.
Commenting on his appointment, Mr. Johnny Hayek said:
“We have a clear mandate to transform, scale, and lead. Sariya has a strong foundation, and our focus now is on elevating execution and strengthening our position in high-growth areas including cybersecurity, security operations, identity, and data protection, alongside cloud and enterprise technologies. We are building a faster, more agile, and partner-centric organisation aligned with Saudi Arabia’s Vision 2030. Our partners remain at the core of our strategy, and together, we will drive long-term, sustainable growth”.
The transformation is designed to streamline decision-making, enhance agility, and strengthen cross-functional execution positioning Sariya to better capture emerging opportunities in cybersecurity and digital infrastructure.
Sariya remains committed to empowering its partners, expanding its vendor ecosystem, and delivering advanced cybersecurity solutions that address the evolving needs of businesses across the MEA region.
Source: Sariya Information Technology
