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A spike in demand: Prices for creating deepfakes on the darkweb reach $20,000 per minute

Deepfake creation tools and services can be found on darknet marketplaces. These services offer generative AI video creation for a variety of purposes, including fraud, blackmail, and stealing confidential data.

The prices for creating or purchasing deepfakes may vary depending on the complexity of the project and the quality of the final product. According to the estimates by Kaspersky experts, prices per one minute of a deepfake video may range from $300 to $20,000. This was announced at Kaspersky Cyber Security Weekend – META 2023 held recently.

Kaspersky analyzed various Darknet marketplaces and underground forums offering creation of deepfake videos and audios for different malicious purposes. In some cases, individuals may request specific targets for deepfake creation, such as celebrities or political figures.

Cybercriminals use generative AI video in several ways for illegal activities. They can use deepfakes to create fake videos or images that can be used to defraud individuals or organizations. For example, they can create a fake video of a CEO requesting a wire transfer or authorizing a payment, which can be used to steal corporate funds. Fake videos can be used to create compromising videos or images of individuals, which can be used to extort money or information from them. Cybercriminals can also use deepfakes to spread false information or manipulate public opinion. For example, they can create a fake video of a politician making controversial statements, which can be used to influence the outcome of an election.

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