Anita Joseph caught up with Rob Van Lubek, Vice President of Sales for EMEA at Dynatrace, to find out how the company is spearheading intelligent cybersecurity with its observability platform, cutting edge data management solutions and focus on sustainability.
Tell us about Dynatrace and its outlook for the UAE and the region in 2024
As of the new calendar year, the Middle East organization of Dynatrace is experiencing hypergrowth. Our engagement spans various sectors, including government, banking, telecom, utilities, and retail. The interest in understanding the value of Dynatrace is significant across the market. We are committed to assisting our customers in their journey with observability, ensuring flawless software operation for improved customer satisfaction and user experience. The market outlook is positive, and our local team, along with our strong ecosystem, is contributing to the success in the Middle East.
Looking ahead to 2024, customers are focusing on quality assurance, solidifying investments in the application environment, and embracing cloud engagements. The complexity arising from multiple cloud providers and the exponential growth of data is driving the demand for observability. Cybersecurity concerns are escalating, and our platform offers insights to address vulnerabilities and predict anomalies effectively. The market response has been positive, with customers showcasing their achievements at events like Gitex.
Let’s talk about the role of the CIO as AI takes the driver’s seat across industries. What’s your perspective on that?
The CIO remains a key player in digital transformation, providing vision and ambition for the journey. According to recent surveys, CEOs expect CIOs to lead in AI adoption, with a focus on increasing productivity and transforming business models. The explosion of data is a challenge, and CIOs need to develop strategies for data management and hygiene. At Dynatrace, we advocate having data in one place to enhance speed, responsiveness, and contextual understanding. We collaborate with CIOs in the Middle East to integrate observability into their digital transformation journey, making cloud central to modernization.
Addressing data privacy concerns in the context of AI, Dynatrace boasts the highest AI data privacy standards. Can you tell us more?
In observability, customer-controlled data is paramount. We mask personal data and work closely with regulatory agencies to uphold the highest standards in data privacy and security. Our AI strategy, including predictive, causal, and generative AI, ensures strong data hygiene, providing accurate answers. Transparency, security audits, and customer control are our core pillars in maintaining AI data privacy. Customers have the assurance that their data is handled responsibly and securely.
Lastly, let’s discuss sustainability in the technology industry. Where does Dynatrace stand, and what’s your perspective?
Sustainability is crucial, and Dynatrace recently launched its first sustainability report. We acknowledge our responsibility to contribute to a sustainable world. Our carbon footprint app helps customers manage their IT environment’s impact, providing practical support. Internally, we adhere to sustainability goals and support global net-zero initiatives. Our commitment extends to helping customers align with sustainability targets set by Middle East countries. Sustainability is integral to who we are, and we strive to be a responsible and contributing member of the global community.
We are proud of our organization’s growth in the Middle East and remain committed to driving innovation, technology, and positive contributions to our customers’ operations and experiences. Looking forward to more success stories in the future.
