Redefining cybersecurity distribution with AI-driven innovation enhances threat detection, automates security response

Burhan Abu Baja and Abdurrahman Najar of NXTHOP Technologies share insights on evolving distribution patterns, cybersecurity governance frameworks, AI-driven innovation, cloud adoption, and accelerating tech transitions in the region.

NXTHOP Technologies is strategically positioning itself as a key player in the evolving cybersecurity landscape by leveraging AI-driven innovation, customized deployment models, and alignment with regional governance frameworks, as highlighted during GISEC Global 2025. With insights from leaders like Burhan Abu Baja, Chief Solution Sales Strategist, and Abdurrahman Najjar, VP of Sales of NXTHOP Technologies, shared insights with Tahawultech.com on how NXTHOP is addressing these paradigm shifts. NxtHop plays a key role in guiding enterprises through paradigm shifts in cybersecurity by facilitating the adoption of cybersecurity solutions and enabling seamless transitions from traditional infrastructures, which enhances digital resilience across the region. These shifts, driven by advancements like AI, have transformed threat detection, prevention, and response strategies, requiring organizations to adopt more adaptive, intelligent security frameworks.

Interview Excerpts:

How has cybersecurity distribution evolved in recent years, and what role is NXTHOP Technologies playing in this transformation?
Burhan Abu Baja: In recent years, cybersecurity distribution has rapidly evolved, with the region experiencing a condensed timeline of maturity driven by urgent needs across devices, apps, and cloud access, highlighting the challenge of system compatibility and reliance on APIs. Burhan Abu Baja emphasizes that NXTHOP Technologies plays a pivotal role in this transformation by bridging these gaps through innovative, AI-powered solutions capable of defending against increasingly sophisticated cyber threats, embodying the principle that only AI can combat AI.

With so many cybersecurity solutions in the market, how can a business identify the right one, especially across different sectors like startups, SMEs, and conglomerates?
Abdurrahman Najjar: There’s no one-size-fits-all in cybersecurity. governments within the region have invested significantly in building strong cybersecurity governance frameworks tailored to industries—whether financial, governmental, or critical infrastructure. Our advice: follow these national frameworks. They offer a solid starting point and ensure alignment with compliance and best practices.

What sets NXTHOP’s distribution model apart from others in the region?
Burhan Abu Baja: We focus on filling market gaps by offering a comprehensive portfolio of complementary products rather than competing ones. Our solutions are AI-driven and tailored to business needs. We work closely with partners and customers to align technologies with business objectives, ensuring value, innovation, and healthy margins, without engaging in price wars. We are strictly channel-driven, never selling direct, which ensures focus and support at every stage.

How do you support businesses in transitioning from traditional to modern cybersecurity solutions?
Abdurrahman Najjar: We provide deployment models suited for every need—cloud, on-premise, or hybrid. Cloud deployment is immediate and adaptable to customer scenarios. On-premise takes slightly longer due to the necessary infrastructure requirements. Hybrid models are ideal for sectors with regulatory constraints.

“Our solutions are designed to integrate easily, and our channel partners ensure swift execution, reducing transition time significantly.”

Have you observed a shift in customer preference toward cloud-based cybersecurity solutions in the region?
Burhan Abu Baja: Yes, cloud adoption is clearly growing. There are regulatory mandates in countries like Saudi Arabia and the UAE that are accelerating this shift. Even conservative sectors like banking are embracing cloud because of updated compliance standards. NXTHOP ensures all our solutions—whether cloud or on-prem—adhere to national and international cybersecurity regulations.

What’s your final message to enterprises navigating today’s cybersecurity complexity?
Abdurrahman Najjar: Be proactive. Cyber threats are evolving rapidly, and cyber hackers are leveraging technology faster than most organizations. By aligning with national regulatory frameworks and working with trusted technology business partner like NXTHOP and their vendors and channels; businesses can stay protected and resilient.