OpenAI is looking testing advertisements in the free version of ChatGPT for adult users in the United States. Currently their paid Plus, Pro and Enterprise plans are to remain ad‑free.
The company stated customers of its low-cost Go offering, which launched on the 16th of January in the country, will also begin to receive the ads.
The move could lead to a meaningful revenue stream for the company, which kicked off the current AI frenzy with its release of ChatGPT in 2022.
OpenAI noted the ads will appear at the bottom of ChatGPT responses, clearly separated and labelled as such.
It also stated the advertisements will not influence ChatGPT’s responses and that it will never sell data and conversation information with advertisers. Users can switch off personalisation and clear data used for ads at any time.
“Ads will be clearly labelled and separated from the organic answer”, OpenAI stated. “You’ll be able to learn more about why you’re seeing that ad or dismiss any ad and tell us why”.
Reuters reported OpenAI signed more than $1.4 trillion worth of infrastructure deals in 2025, and that its CEO Sam Altman said in November 2025 the company would generate a $20 billion annualised revenue run rate last year.
Source: Mobile World Live
Image Credit: OpenAI
