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Teyseer Motors drives digital transformation with autoX on SAP Cloud ERP Private

Ramy Said Abdulghani, Head of Automotive at Teyseer Motors W.L.L., and Ravi Pincha, CEO of IntelliSoft, formalise the agreement during the signing ceremony in Doha, marking the start of Teyseer Motors’ digital transformation journey.

Qatar’s leading automotive dealer partners with IntelliSoft and Indus Novateur to unify operations on a future-ready digital core built on SAP S/4HANA.

Doha, Qatar – Teyseer Motors WLL, a growing automotive distributor and service provider in Qatar, has announced the adoption of autoX on SAP Cloud ERP Private to support its next phase of expansion and digital transformation. The implementation will be delivered by IntelliSoft in collaboration with Indus Novateur. 

Teyseer Motors represents leading global automotive brands including Suzuki, Peugeot, and Great Wall Motor, and is actively focused on expanding its footprint in the market while strengthening operational agility across its business lines. The company is also onboarding additional brands as part of its long-term growth strategy. The adoption of autoX reflects Teyseer Motors’ intent to build a scalable and future-ready digital core that can support business expansion, improve responsiveness, and enhance customer engagement in a competitive automotive market. 

Deployed on SAP Cloud ERP Private and built on SAP S/4HANA, autoX will unify key business processes including vehicle sales, aftersales service, spare parts, warranty, and financial operations into a single integrated platform. This transformation is closely aligned with Teyseer Motors’ growth ambitions, enabling the company to streamline existing operations while preparing for future expansion and portfolio augmentation. 

The agreement was formalised during a signing ceremony held on February 17, bringing together key stakeholders from Teyseer Motors, IntelliSoft, Indus Novateur, and SAP, marking the start of a structured digital transformation journey. 

Ravi Pincha, CEO of IntelliSoft, said, “The automotive industry is being reshaped by speed, data, and customer expectations and dealers who lead this shift will define the next decade of mobility in the region.”

“With autoX on SAP Cloud ERP Private, Teyseer Motors is building the digital backbone to scale brands, unify operations, and deliver experiences that today’s customers demand. Our partnership with Teyseer Motors, alongside Indus Novateur and SAP, is about more than technology deployment; it is about enabling a market leader to grow with confidence, agility, and intelligence.” 

autoX has been positioned as a purpose-built solution within the automotive ERP space, delivering industry-specific pre-configured processes and accelerators designed to meet the unique needs of OEMs and dealer networks. This enables faster deployment timelines and reduces the complexity typically associated with large-scale ERP implementations. Through this collaboration, Teyseer Motors is positioning itself to accelerate growth, strengthen operational agility, and deliver enhanced customer experiences as it expands its presence in the region’s evolving automotive landscape. 

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