Software market in Middle East and Africa heading towards new highs

Digital consultancies are vital for Middle East organisations to break through the digital transformation impasse, which is seeing the paradox of record-high IT spend, but 60 percent of organisations needing to transform their digital toolset to succeed.

The Middle East and North Africa is seeing record-high enterprise application software spend, with IDC projecting it to reach $760 million in 2018. Cloud-based software is helping organisations of all sizes to become more agile, efficient, and productive.

Savitha Bhaskar, Condo Protego
Savitha Bhaskar, Condo Protego

However, pouring money into software spend alone does not enable digital transformation. While 60 percent of organisations worldwide will implement a digital transformation strategy by 2020, according to a joint survey by IDC and Veritas, 60 percent of organisations are concerned about gaps in their toolset.

These gaps can include successful cloud migrations, reliably and quickly recovering from outages and disasters, and successfully tracking and managing service level agreements.

“Record-high software spend shows that Middle East CIOs understand the importance of cloud-based information management software. But if used improperly, then software becomes technology for technology’s sake without meeting business goals,” said Savitha Bhaskar, COO at Condo Protego, the UAE-based IT infrastructure and information management consultancy and solutions provider.

Industry experts agree that Middle East organisations are turning to digital consultancies to help solve business challenges – including budget constraints, over-extension of IT infrastructure, optimising information management, and finding minimal time to value for digital business solutions and strategies.

“As most Middle East organisations need to enhance their digital toolset, specialised channel partners are key for implementing information management strategies and training customers. Organisations should use have the best in-house capabilities to manage their IT effectively, especially in prioritising data validity, classification, retention, and analytics for new levels of business insights,” added Savitha Bhaskar.

Supporting effective digital transformation, Condo Protego is ramping up its Veritas Consulting Services. In particular, the company is seeing strong demand for the Veritas 360 Data Management Suite, which can help organisations to save time and money by assessing current capabilities, defining future strategies, and designing new programs.

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