Technology, UAE

UAE telco sets new record with $10 billion portfolio value

Etisalat has become the first Middle East group to break the $10 billion barrier in terms of wider portfolio value, the company announced.

The achievement also earned the company “The Most Valuable Portfolio Brand” title in Middle East and North Africa (MENA) by Brand Finance.Etisalat has been named the most valuable telecoms brand in the Middle East

Etisalat boasts of a portfolio of brands such as Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL and Etisalat Afghanistan. The company has also seen an 8 percent growth since last year, resulting in becoming the first Middle Eastern brand to hold such a wide portfolio.

For the second consecutive year, Etisalat also retained its position as the most valuable consumer brand in the Middle East and Africa.

Saleh Abdullah Al Abdooli, CEO, Etisalat Group, said, “We are proud to achieve the recognition as the most valuable portfolio brand and the first Middle Eastern brand to break the $10 billion barrier in terms of wider portfolio value in the MENA region. Thanks to the UAE leadership’s support, vision and encouragement that helped Etisalat achieve this significant milestone surpassing some of the top renowned regional brands.”

As part of its digitisation efforts for consumers, Etisalat provided an efficient personalised retail experience by amplifying the roll out of smart stores in UAE and transforming a brick and mortar retail environment to a digital experience for customers.

David Heigh, CEO, Brand Finance, said, “It is a real testament to the leadership of the UAE that Emirati brands are leading the charge for the Middle East, amongst the world’s most valuable brands. As celebrations for the ‘Year of Zayed’ wrap up, we recognise the achievements, will and determination of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan.”

Operating in 15 countries across Asia, Middle East and Africa, Etisalat’s success can also be attributed to its continued efforts in developing its customer loyalty programmes, sports sponsorship commitments and in driving the digital future to empower societies.


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