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A10 Networks signs VAD agreement with cloud distribution

A10 NetworksA10 Networks has announced that it has signed Cloud Distribution, a next-generation value-added distributor (VAD) based in Saudi Arabia that specialises in bringing new, innovative and disruptive security, networking and storage solutions to market, as a value-added distributor for the Saudi, Bahrain and Egypt markets.

The agreement enables Cloud distribution and its strong network of resellers and system integrators to offer the entire range of A10 Networks solutions including Application Delivery Controllers (ADCs), DDoS mitigation solutions, IPv4 Scaling/IPv6 Transition solutions and network management products to enterprise customers looking to accelerate, secure and optimise the performance of their data centre applications and networks. The distributor will also provide technical support and professional services to customers.

“The addition of Cloud Distribution strengthens our distribution model. The company shares the same values and vision as A10 Networks, has an excellent understanding of the market and reputation, an impressive portfolio of large enterprise customers in key verticals, a wide partner network and a highly competent technical team. All these attributes make it a valued partner and we have no doubt that this relationship will greatly strengthen A10’s reach throughout the region,” says Glen Ogden, Regional Sales Director, Middle East at A10 Networks.

Cloud Distribution invested early in the relationship by having multiple system engineers, sales engineers, and a team of professional services personnel in Saudi plus system engineers in Egypt, trained and certified by A10 Networks. The company developed an in-house lab and invested in Proof of Concept (PoC) units for resellers to test, train and familiarise themselves with A10’s solutions. It will also be organising multiple partner enablement workshops every quarter that will educate channel partners about the latest technology trends and product innovations, as well as provide unique insights to drive the sales pipeline and revenue growth. Cloud Distribution will help A10 Networks tap into the government, education and healthcare sectors, where the distributor has deep knowledge selling into these verticals.


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