GITEX offers the ideal opportunity to network, share knowledge on the very latest industry information and gain insights that will help businesses in the region make better informed decisions. For Citrix, it provides us with the ideal opportunity to discuss our future technologies and our commitment to remaining at the forefront of industry innovation with customers, partners and prospects across the region.
- What will be Citrix’s major highlight at the 2015 GITEX TECHNOLOGY WEEK?
This year, we will be participating at Gitex through our partners, sponsoring booths of Microsoft and Nutanix , where we will be showcasing the Citrix Workspace Cloud, a Cloud-based platform that simplifies the design, delivery and management of mobile workspaces. Additionally, we will be demonstrating how the Citrix Workspace Suite can enable businesses to empower people to choose when, where and how work gets done, giving them a new level of freedom, flexibility and choice by providing instant, secure access to all apps, desktops, data and services from any device over any network.
- What technology or business trend is Citrix tracking in the next 18 months?
With the rapid emergence of new devices and app platforms, combined with the explosion in consumerization, mobility and BYOD initiatives, organizations in the Middle East must find a way to manage and secure the diversity of today’s IT environments. This means that today, organizations are looking for technology solutions that address all of their enterprise mobility needs, ranging from device management to native mobile apps for e-mail, web access, collaboration and data sharing, as well as desktop virtualization for seamless access to Windows apps and desktops.
Gitex allows us to tell the Citrix story and demonstrate the positive impact that Citrix technology can make on organisations across the Middle East.
- What’s been Citrix’s focus and business strategy for the Middle East this year?
Technology is integral to the Middle East’s dynamic economic growth and this is an incredibly exciting time for the region. Companies across all sectors are beginning to realize the benefits of virtualisation, mobility management and network optimisation. Citrix has enabled customers throughout the region, across oil and gas, financial services, healthcare, telecommunications and public sectors, to adopt virtualisation, mobility management and network optimisation solutions to transform the workplace.
Further, channel partners are imperative to Citrix success across the region and as such, Citrix has increased its commitment to the channel through the Citrix Partner Growth Plan – a multi-year initiative delivering significant incremental opportunity and profit to committed partners in markets whose technology focus is on virtualization, mobility and/or networking. This plan is comprised of four pillars: an enhanced CSA program with Specialist track as its cornerstone, greater field collaboration, strengthened partner enablement and robust marketing demand generation.
The program enables partners to earn greater rewards, establish a competitive advantage in new and established markets and grow revenue by selling Citrix products and solutions that empower people to work and collaborate from anywhere and securely access apps and data on any of the latest devices, as easily as they would in their own office.
Therefore, our focus has been on introducing our new and improved program and bringing partners up to speed on our expanding portfolio of products and solutions.