News, Software

The Entertainer begins new data-driven era with ‘app only’ 2018 strategy

Dubai-based ‘buy one get one free’ brand The ENTERTAINER, is embarking on the beginning of a new data-driven era, by saying “goodbye” to its book products in 2018 after 16 years.

Donna Benton, founder and chairman, The ENTERTAINER

The company has unveiled its range of products for the upcoming year, which include some significant enhancements to their current offerings. In the UAE, The ENTERTAINER includes Dubai, Fine Dining, Cheers Dubai, Abu Dhabi, Cheers Abu Dhabi, Abu Dhabi Body, Dubai Body – and (new for 2018) Dubai Fitness, which features 50 percent off classes, memberships and passes at gyms and studios across Dubai. All 2018 products will only be available to use via the ENTERTAINER app.

“As we’ve transitioned from print to digital, we’ve learnt so much about our customers and how they like to use the ENTERTAINER,” said Donna Benton, the Founder and Chairman of the ENTERTAINER. “The insights we get from app users means that we’ve been able to constantly adapt and improve our products based on their behaviours and preferences. This year we’re launching the best ENTERTAINER products yet, with more features than ever before – so there really are even more ways to save in 2018.”

With over 7,200 offers for restaurants, bars, attractions, leisure activities, hotels, spas, salons, gyms, fitness studios, retail, everyday services and much more – the ENTERTAINER delivers over AED 3.2 million in savings for customers in the UAE.

The brand has no plans to drop their popular ‘buy one get one free,’ however, they have made a move to offer percentage-based savings across some categories to create more appealing offers and increase value for customers.

The new year will see the introduction of the ‘Fashion & Retail’ category, which  will feature ‘Spend & Save’ offers from leading retailers including Magrabi, Steve Madden, Kurt Geiger, LIALI Jewellery, Time House and many more.  Another new category – ‘Everyday Services’ – will feature 50% off popular service providers including Champion Cleaners, Green Parking, Shampooch and many more.

“Our members are incredibly loyal – buying our products year after year and now redeeming more than ever before with the app – so it’s wonderful to be rewarding their loyalty with even more ways to save and enjoy life,” concluded Benton.

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