Channel, News, Vendor

etisalat by e& partners with to unlock SMB potential has entered into a region-wide partnership with Etisalat UAE, branded as etisalat by e&, the UAE telecoms pillar of e& (formerly known as Etisalat Group), aimed at empowering small to mid-sized businesses (SMBs) with a digital first future that is accessible, cost-effective and efficient.

etisalat by e& will offer its existing clients access to’s Studio Store, an ever-increasing catalogue of app starter kits (web and mobile) that are designed to enable SMBs to grow and manage a digital-first experience for their customers and businesses without needing to code or hire a developer.

As kick-off, Studio Store will be offering a selection of ready-to-go apps, such as local delivery apps that can be delivered to customers in less than 72hrs. This will result in bringing more businesses online faster and at a fraction of the cost of building from scratch. Studio Store makes selling to an ever-mobile customer base effortless, and retailers can showcase their goods and services with a scrollable carousel, while offering a wide range of secure payment methods. The app includes features that will handle most e-commerce experiences, along with full-circle support to keep the app updated and the cloud needed to run the app and scale the business. BuilderStudio Store can also serve as a base to which customers can add features from Builder Studio to further customise their app over time.

Esam Mahmoud, Senior Vice President, Small and Medium Businesses, etisalat by e& said, “Working with gives us the opportunity to support our customers gain access to ready-to-go app solutions, making it easier for them to grow their digital footprint. Through our partnership, we are helping small and medium businesses become digitally native from driving superior customer experience through to boosting operational efficiencies. Our partnership reinforces our commitment to digitally empowering people and societies so that we can accomplish more together”.

Sachin Dev Duggal, Co-Founder and Chief Wizard,, said, “Our partnership with etisalat by e& highlights our commitment to the UAE as we endeavour to grow our presence in digitally unique markets. We believe that every business should be empowered to unlock its true potential, and with our Studio Store offering and etisalat by e&’s vast reach, we look forward to inspiring small business owners and entrepreneurs to find more impactful ways to scale their businesses and engage with customers in an ever-evolving omni-channel world. Our mission is to digitise millions of small medium sized businesses with this strategic initiative and align with UAE’s vision of 2030”.

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