Gemalto unveils banking card personalisation centre in Dubai

Eric Claudel, Gemalto

Gemalto has opened a new banking card personalisation centre in Dubai, to support the region’s fast developing financial services sector.

The new centre is fully certified by Visa and MasterCard, and offers a one-stop solution for EMV card personalisation and associated services such as PIN by SMS, including the option of same day delivery. Banks will therefore be able to offer their end users an enhanced customer experience, and should expect to see improved flexibility, business continuity, reliability, and cost efficiency.

The first customer to take advantage of the new center is Abu Dhabi Islamic Bank (ADIB). Gemalto will provide ADIB with personalisation services for debit and credit cards, along with a fully integrated packaging, fulfillment and PIN mailer service that is tailored precisely to the individual requirements of the bank and its clients. As a global company, Gemalto’s new personalisation centre also supports the ability to securely deliver replacement banking cards to VIP customers when they are travelling abroad.

“Customers are increasingly demanding an instant, personalised service from their bank and ADIB is fully committed to a programme of innovation and digital transformation to meet such expectations,” said Philip King, Head of Retail Banking at ADIB. “ADIB’s collaboration with Gemalto provides our customers with access to a range of seamless and secure card services to further enhance their banking experience.”

Eric Claudel, Senior Vice President Banking & Payment CISMEA at Gemalto, added: “The Middle East is experiencing a dramatic shift in the financial landscape, as citizens recognise the benefits of cashless transactions and banks pioneer a range of innovative digital products and services. Employing highly innovative technology, our new centre offers a 360º solution that will keep banks at the forefront of this rapidly changing market, facilitating broader commercial strategies and providing greater freedom to focus on core activities.”

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