Logicom sees management restructure

ICT distributor Logicom Dubai announced last week that it had restructured its management team by way of internal promotions and a new appointment.

The distributor said that Sajith Raj had been appointed to the role of Regional Distribution and Sales Manager, and Ahmed Diab, who was formally Logicom KSA’s Business Unit Manager for Cisco, will become Business Development Manager for Iraq. The company also announced the appointment of Emma Millar, the firm’s new Regional Marketing Manager.

Raj’s new role will include taking on additional responsibilities for vendor relationships, business growth and customer satisfaction across Logicom Dubai’s region. He will also be responsible for new vendor market opportunities, the distributor said.

Diab’s appointment, meanwhile, speaks of Logicom’s commitment to the Iraqi market, the firm said. Diab will be based between Erbil and Dubai, and will have responsibility for channel development, expanding the portfolio of vendors in the Iraqi market, profitable growth and customer satisfaction in the country. Diab will also establish Logicom’s office and warehouse in Erbil.

Millar will oversee the marketing function for all of Logicom Dubai’s regional markets, Logicom said. She will be responsible for developing the Logicom brand, corporate communication and vendor co-marketing activities. Millar has five years in marketing experience, and her previous role involved ICT distribution in the Middle East.

“We are excited with these developments and the addition of new members in our key management team,” said Demetris Demetriou, General Manager, Logicom Dubai.

“We are confident that the promotion of Sajith and the new additions of Ahmed and Emma in our Logicom Dubai team will enhance our strength in the distribution landscape and will assist Logicom and its vendors to implement effectively our long-term plans.”

Logicom said that the new appointments proved that it is investing in key personnel to grow and enhance its business in the region.

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