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Microsoft’s ‘Future of Work Summit’ to empower UAE organisations navigate the hybrid world

23 September, 2021; Dubai, UAE: Microsoft will be hosting the upcoming virtual summit ‘The Future of Hybrid Work’, to empower organisations and industries in navigating the future of work.

The virtual summit, taking place on October 12, will drive thought leadership with a series of discussions around securing the hybrid workplace, seamlessly transitioning back to the office, and adapting to the digital transformation post pandemic. Microsoft and key customers and partners such as Lulu Group International, Zand, IDC, PwC, Accenture, Ernst & Young, Poly, and Adobe will use this opportunity to highlight many factors changing the future of hybrid work, pertaining to the most effected industries, such as banking and finance, government business, and retail.

Sayed Hashish, General Manager, Microsoft UAE.

“To succeed in the post-pandemic era, we need to fully grasp the challenges and solutions for the new hybrid work environment”, said Sayed Hashish, General Manager, Microsoft UAE. “It is critical for business leaders to not only acknowledge the drastic changes, but to call into action new strategies they need to build and implement in order to thrive in the new normal. This summit will serve as an opportune moment for leaders to embrace an agile approach, integrate innovative technology, draw and act on insights from recent studies, and unlock news ways of working”.

Shifting to remote work in the last 18 months has been one of the most significant changes in the work culture. As highlighted in the 2021 Work Trend Index (WTI) by Microsoft, 70% of workers want remote-work options, while 66% of business decision-makers are in the process of redesigning physical spaces to cater to the new demands of hybrid operations. Among other survey results, this year’s WTI reveals the following key trends for leaders in their transition to hybrid work:

  • Flexible work is here to stay
  • Leaders are out of touch with employees and need a wake-up call
  • High productivity is masking an exhausted workforce
  • Gen Z is at risk and will need to be re-energised
  • Shrinking networks are endangering innovation
  • Authenticity will spur productivity and wellbeing
  • Talent is everywhere in a hybrid work world

With these trends in mind, speakers from both Microsoft and its customers and partners will help decipher the disruption, transformation, and the security needs of the new world of hybrid work.

Organisations are invited to join Microsoft and business leaders in this event to discuss the biggest question on everyone’s mind: “How will the shift to hybrid work impact workplace culture, productivity, and wellbeing?” Registrations to join the event are now live.

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