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NetApp highlights cloud bridging strategy

Konstantin EbertNetApp has outlined its strategy to deliver “seamless” cloud data management, bridging public and private clouds.

NetApp’s strategy is to use the world’s “number-one” branded storage operating system – as named by IDC – Data ONTAP, as a universal data platform across cloud environments.

It aims to create a universal data platform with NetApp Data ONTAP that removes the control challenges of managing discrete cloud resources, and to introduce a new technology for dynamic data portability across cloud resources, whether on or off premises.

NetApp says it will leverage its universal data container to make it easier to move data and workloads across instances of Data ONTAP in a multicloud environment.

Konstantin Ebert, Area Director, Middle East, Eastern Europe and Africa, said “Our solutions are flexible and fully-virtualised, and are helpful for outsourced CIOs as well as those who work in-house. The role of the CIO has changed, a few years ago the role consisted of managing environments to satisfy needs, whereas now the role is more one of a business enabler, and Data ONTAP provides the perfect fit for that requirement.

“We’re seeing the rise of smart cities in the Middle East, and this only increases the demand for what we are offering.”

Available in NetApp optimised systems – FAS systems – for third-party hardware – V-Series – within converged infrastructures – the FlexPod data centre platform – and as a virtual storage appliance for commodity disk drives – Data ONTAP Edge – clustered Data ONTAP is a “flexible and efficient storage platform that enables non-disruptive operations and near-infinite scalability.”

“We want to enable partners to go-to-market in the way that they want to and to be able to choose the best blend of products and services that address the changing business needs that their customers have,” said Peter Howard, VP Global Channel Sales, NetApp. “By doing this, NetApp continues our proven legacy of innovation over the years and our reputation for delivering a consistent, predictable and profitable partner programme. Partners are the business for NetApp. This is not a new programme, but the evolution of the same programme we have been recognised for globally for years.”

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