Pure Storage introduces new innovations to its platform to help customers keep pace with AI evolution

Pure Storage, the IT pioneer that delivers the world’s most advanced data storage technologies and services, has announced new capabilities in the Pure Storage platform that are changing the game for how IT and business leaders can radically improve their ability to deploy AI, improve cyber resilience, and modernize their applications.

The Pure Storage platform delivers agility and risk reduction to organizations with a simple, consistent storage platform and an as-a-service experience for the broadest set of use cases across on-premises, public cloud, and hosted environments.

At the heart of the platform, the often imitated but never duplicated Evergreen® architecture brings continuous and non-disruptive upgrades helping enterprises adapt to dynamic business environments. With the industry’s record number of concurrent SLAs, customers get the reliability, performance, and sustainability their business requires.

“Pure is redefining enterprise storage with a single, unified data storage platform that can address virtually all enterprise storage needs including the most pressing challenges and opportunities IT leaders face today, like AI and cyber resilience. The Pure Storage platform delivers unparalleled consistency, resilience, and SLA-guaranteed data storage services, reducing costs and uncertainty in an increasingly complex business landscape,” commented Charles Giancarlo, Chairman and CEO, Pure Storage.

Pure Storage announced new innovations in the platform including:

  • First-of-its-Kind Storage Automation: Pure Fusion™ unifies arrays and optimizes storage pools on the fly across structured and unstructured data, on-premises, and in the cloud. Now fully embedded into the Purity operating environment designed to continually get better over time via non-disruptive upgrades, the next generation Pure Fusion will be available across the entire Pure Storage platform to all global customers.
  • Industry-First Generative AI Copilot for Storage: Extending Pure Storage’s leadership position as the innovator in simplicity, the first AI copilot for storage represents a radically new way to manage and protect data using natural language. This leverages data insights from tens of thousands of Pure Storage customers to guide storage teams through every step of investigating complex performance and management issues and staying ahead of security incidents.

Accelerating AI Success in the Enterprise with the Pure Storage Platform

In the new Innovation Race survey of 1,500 global CIOs and decision makers commissioned by Pure Storage, nearly all respondents (98%) state that their organization’s data infrastructure must improve to support initiatives like AI.

AI is evolving so rapidly that IT is struggling to keep up, much less predict what’s next. Companies large and small are realizing that they are locked into inflexible storage architectures lacking enterprise-grade reliability, unable to resize or upgrade performance without complex and risky infrastructure planning.

Pure Storage is introducing new innovations in the platform that help businesses accelerate successful AI deployments today, and future proof for tomorrow. The Pure Storage platform empowers organizations to unlock the value of their data with AI, while delivering agility to instantly scale capacity and performance up and down independently, without disruption.

  • New Evergreen//One™ for AI – First Purpose-Built AI Storage as-a-Service: Provides guaranteed storage performance for GPUs to support training, inference, and HPC workloads, extending Pure Storage’s leadership position for capacity subscriptions and introduces the ability to purchase based on dynamic performance and throughput needs. The new SLA uniquely delivers the performance needed and eliminates the need for planning or overbuying by paying for throughput performance.
  • Secure Application Workspaces with Fine-Grained Access Controls: Combines Kubernetes container management, secure multi-tenancy, and policy governance tools to enable advanced data integrations between enterprise mission-critical data and AI clusters. This makes storage infrastructure transparent to application owners, who gain fully automated access to AI innovation without sacrificing security, independence, or control.

Pure to Expand and Accelerate Enterprise Adoption of AI with Planned NVIDIA DGX SuperPOD Certification

Pure Storage was among the first enterprise storage vendors to work with NVIDIA to achieve NVIDIA DGX BasePOD certification and NVIDIA OVX validation. Building upon this pioneering collaboration for AI-ready infrastructure, Pure expects to be a certified storage solution for NVIDIA DGX SuperPOD by the end of 2024.

Pure Storage’s Ethernet-based storage solution simplifies the integration and deployment of large scale training and inference and helps democratize AI to enterprises that are eager to accelerate their AI initiatives.

Pure’s industry-leading energy efficiency, consuming up to 85% less energy than alternative all-flash storage solutions, can help customers overcome data center power constraints in large AI clusters.

“Enterprises adopting AI need storage performance and flexibility as they architect their infrastructure to address AI workloads at scale. Pure Storage’s certification with the NVIDIA DGX and OVX platforms helps deliver highly-performant solutions for customers at every stage of their AI journey,” said Charlie Boyle, Vice President of DGX Platform, NVIDIA.

Customer Perspectives

“As more businesses rely on automation and AI to make near-real-time decisions, at ServiceNow we are committed to meeting their needs. That starts with 24/7 performance and reliability. We couldn’t have chosen a better partner than Pure Storage to scale with our rapid growth. Projects that take other companies three years, take only three months using Pure’s enterprise data storage platform. With Pure, we can do it faster and we can make the enhancements needed to fuel our customers’ success,” said Keith Martin, Vice President of Global Cloud Engineering, ServiceNow.

“At Paylocity, data flexibility, precision, and automation are critical to empowering our customers to make strategic human capital decisions swiftly and accurately. We see incredible value in Pure Fusion to unlock both flexibility and self-service for our developers. Pure Fusion promises the true cloud operating model we need to innovate faster and more efficiently, and ultimately deliver valuable outcomes to our customers in the future,” said Dave Pinkawa, Engineering Manager – Virtualization, Paylocity.

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