Channel, Insight, News

Sitecore Extends Collaboration with Microsoft to Power the Digital Future

By Faraaz Khan, Executive Vice President of Corporate Strategy and Development, Sitecore

Dubai, UAE, 14 July 2021: Sitecore has a long-tenured relationship with Microsoft spanning two decades. Together, we’ve helped customers navigate the very early days of creating an initial web presence through to the current era of digital maturity, enabling organisations to deliver highly personalised experiences at scale. Today, we can reveal some exciting developments that highlight our successful collaboration and further extend our relationship, cementing our leadership in enabling customers to tap into the power of data and content to power digital experiences. 

Sitecore Wins Retail Industry Partner of the Year (2021)

We are thrilled to be recognised as Microsoft’s Global Retail and Consumer Goods Partner of the Year. Winning this award reflects the innovation and excellence we’ve delivered for customers utilising Microsoft’s technology. Sitecore is one of over 4,400 partners across more than 100 countries that Microsoft works with, so this commendation as the premier partner in the retail sector is a significant achievement.

With retail success increasingly dependent on digital channels, delivering a personalised omnichannel experience is critical to surviving the retail apocalypse. As a result, many brands including L’Oreal, Pet Supplies Plus, and Subway have turned to Sitecore to harness insights across the customer journey to help drive up conversion rates and ensure a connected, engaging digital experience. Our shared vision with Microsoft is to enable retailers to navigate a digital-first world where the customer journey is multi-channel and complex and delivering personalised content at scale is vital.

This award is further recognition of how we’re helping retail customers thrive by addressing their critical digital transformation challenges. We will continue to work with Microsoft to keep pushing the boundaries of innovation in pursuit of delivering compelling and profitable digital experiences.

Expanding Our Relationship

In addition to the award, Sitecore today announces an extension to our long-standing collaboration by integrating with Microsoft Dynamics 365. This integration will help customers unlock the full power of their data and content to revolutionise the customer experience.

Data and Content Working in Harmony

Sitecore has worked with Microsoft hosting our SaaS and PaaS offerings in the Azure cloud. Now, our rich content and personalised experience capabilities will be part of the Microsoft Dynamics 365 ecosystem. This integration will enable us to work with customers to solve more of the strategic challenges they face as they digitally transform and look to capitalise on the online experience.

The integration of Dynamics 365 frictionless commerce solutions with Sitecore’s world-class content tools brings together two trusted platforms built on the Microsoft cloud. The integration will provide users with one interface making it easier and quicker to manage content delivery into personalized commerce and digital properties.

“Sitecore is a longstanding and trusted partner of Microsoft”, said Casey McGee, Vice President, ISV Partner Sales at Microsoft Corp. “By expanding our relationship, we will help our customers quickly and easily deliver innovative digital experiences across the Microsoft Cloud. With our combined leadership in commerce and content, we are reshaping the future of digital engagement”. 

The Customer Advantage

  • Microsoft Dynamics 365 customers will soon have access to Sitecore’s innovative content and experience tools as they digitally transform. In turn, Sitecore customers will have an expanded range of data and commerce tools from Microsoft.
  • Rather than undertaking a complex and often time-consuming integration , customers will be able to connect Microsoft Dynamics 365 Commerce and the Sitecore Content Hub making it easy to deliver a personalised experience. This saves valuable time and will drive up conversion rates with more relevant content.
  • The integration will allow customers to further unlock the insights from their data into experiences. The auto-personalisation already in Sitecore AI ensures customers rely on predictive insights rather than guesswork to automate the operation and production of content. Sitecore’s integration with Dynamics 365 increases efficiency enabling users to connect with a broader audience, enhancing the overall customer experience.
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