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Zebra Technologies leads the way in on-device Generative AI

Hozefa Saylawala, Director of Sales, Middle East at Zebra Technologies.

Zebra Technologies successfully demonstrates on-device Generative Artificial Intelligence (GenAI) for its handheld mobile computers and tablets powered by Qualcomm, without needing connectivity to the cloud.

This innovation opens the door to enhanced customer experiences across industries, while ensuring new levels of privacy, security, capability and cost savings. This breakthrough empowers Zebra partners and customers to unlock exciting productivity gains that will shape the future of work across industries from retail to warehouse and logistics to hospitality and healthcare. On-device execution of GenAI LLMs (large language models) has the potential to empower front-line workers with new capabilities so they can deliver new outcomes for their end customers.

On-device AI can offer additional personalisation as well as enhanced privacy and security as data remains on the device. It also drives faster performance and lower costs as GenAI searches on the cloud can be expensive. A whitepaper published by Qualcomm Technologies, Inc. suggests that GenAI-based search cost per query is estimated to increase by ten times compared to traditional search methods. By removing the need to utilise the cloud, costs can be reduced.

“Zebra’s devices are powerful platforms with cutting-edge software and AI models which we are driving forward with our partner ecosystem to solve customer challenges and add value,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. “We are taking GenAI to the mobile edge on-device and applying it to areas such as voice AI, computer vision, and machine vision software powered by deep learning as well as task and workflow software using orchestrated AI.”

Potential use cases for LLMs include improving associate effectiveness by enhancing their product and customer service knowledge, acting as an efficient internal communications tool by answering employee queries on things like store policies, collecting and analysing feedback from associates to identify areas of improvement, enhancing productivity and increasing job satisfaction levels.

LLMs also have the potential to elevate the customer experience by powering personalised shopping assistants that could provide product recommendations, integrating shopping experiences across in-store, online, and mobile platforms as well as potentially enabling fully voice-activated shopping.

Zebra’s TC53/TC58 and TC73/TC78 mobile computers and ET6x Series tablets powered by Qualcomm Technologies – together with Zebra’s asset visibility and intelligent automation solutions – deliver elevated data insight, analysis and recommendations, problem solving, planning and creativity. Front-line workers can utilise a smaller on-device model, even in rural, built-up and underground working environments where connection to the cloud may not be possible. Alternatively, users may switch to a cloud-based app or web browser GenAI tool via Zebra’s Wi-Fi 6/6E and 5G enabled devices.

“On-device generative AI is unlocking new and enhanced experiences across industries,” said Megha Daga, Senior Director, Product Management, Qualcomm Technologies, Inc. “Qualcomm Technologies’ goal is to drive the transformation of industries, and we are doing that beginning with mobile devices. Zebra’s demonstration is showcasing the type of transformation we aim to achieve.”

This innovative solution from Zebra, using a solution from Qualcomm Technologies, reduces memory requirements and is built upon a wide array of open source and third-party models which are a significant part of Zebra’s strategy to deliver effective on-edge AI solutions across multiple industries.

“Zebra recognises the importance of ethical and responsible AI,” said Andrea Mirabile, Director of AI Research, Zebra Technologies. “We are committed to ensuring our AI initiatives are aligned with federal guidance on accountability, ethical purpose and transparency and help set the standard related to delivering solutions to end-users. We also support the Business Roundtable AI Road Map and policy recommendations for responsible, appropriate, and ethical AI development and deployment.”

Learn more about GenAI on-device in this video

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