IBM has announced the expansion of its operations in the Middle East and Africa with the opening of an Innovation and Industry Client Centre and a Marketing Services Centre in Cairo.
According to the tech giant, the centres support Egypt’s national agenda and aim to help fast track the country’s digital transformation for both public and private organisations through advanced technologies including AI, digital, security, blockchain and hybrid cloud.
IBM has selected Egypt as the location for its two strategic centres because of the country’s unique advantage as an innovation hub in the region, with access to highly skilled talent. The centres will foster innovation by providing an enhanced customer experience, connecting clients with high level technical expertise.
“For almost a century, IBM has played an essential role in building strong partnerships to help accelerate transformation and create sustained societal impact across the Middle East and Africa,” said Takreem El Tohamy, general manager, IBM Middle East and Africa. “We’ve been working with clients and partners to develop skills, build out infrastructure and boost local research to develop unique solutions to the region’s challenges. Today we’re witnessing the further expansion of our footprint in the region.”
IBM has made major contributions to Egypt’s economy through skills development, job creation and helping organisations explore the full potential of innovative technologies. For example, IBM has supported the digitisation of citizen services, banking the unbanked, transforming the healthcare and insurance sectors, and empowering entrepreneurship.
“This is another step forward in IBM’s commitment to Egypt,” said Wael Abdoush, General Manager, IBM Egypt. “Since its establishment in Egypt in 1954, IBM has been contributing towards the Egyptian economy and working side by side with the Egyptian government on multiple projects of national importance.”
The Cairo Innovation and Industry Client Centre will help IBM clients to address business by providing an enhanced customer experience and connecting them with advanced technical skills and expertise. With focus on AI, cloud, blockchain, security, and IoT, the centre will display live demos for IBM solutions including customer proofs of concept for key industries including Government, Telco, Banking and others. The centre in Cairo is the 8th in the Middle East and Africa network of IBM Client Centres that consists of centres in Casablanca, Johannesburg, Abu Dhabi, Dubai, Istanbul, Lagos and Nairobi.
Meanwhile, the IBM Marketing Services Centre in Cairo, which will serve the Middle East and Africa, will help ensure optimised end-to-end digital marketing campaign execution in English and Arabic, with Turkish and French planned by the end of 2019. Hiring top local talents, the objective of the centre is to act as the marketing engine for IBM across the region
IBM has also moved its Egypt headquarters to the Smart Village in Cairo.