Report highlights rapid growth in GenAI apps and deeper integration of AI-driven tools in marketing workflows. Dubai — AppsFlyer has released …
“UAE shoppers are more decisive, and more willing to complete purchases on mobile than ever before.” Sue Azari, AppsFlyer
AppsFlyer has today released its mobile app trends findings from its White Friday 2025 data pull for the United Arab …
“Shopping apps see a much higher lifetime value in return app spend in iOS users” – Sue Azari, AppsFlyer
CNME Editor Mark Forker spoke to Sue Azari, eCommerce Industry Lead at AppsFlyer, in an effort to better understand the …
AppsFlyer introduce new AI solution designed to empower marketing teams
AppsFlyer has launched Creative Optimization, its new product that provides marketers with unparalleled insights into their creative assets and data-driven …
IWD: Female IT leaders discuss gender bias, the importance of embracing equity and leadership
IWD 2023: Sue Azari, Industry Lead – eCommerce at AppsFlyer, Pratima Arora, Chief Product Officer at Chainalysis and Helena Nimmo, …
Get off to a ‘flyer’: Give your business the edge with advice from AppsFlyer
Samer Saad, Regional Manager – Middle East at AppsFlyer, reveals the measures he believes businesses need to apply to get …
New research reveals that 84% of UAE businesses say mobile apps now a ‘must’ to remain relevant to customers
New research reveals that 84% of UAE businesses say mobile apps now a ‘must’ to remain relevant to customers.
UAE Sees 55% Growth in Finance App Installs as FinTechs Up Marketing Spend
UAE Sees 55% Growth in Finance App Installs as FinTechs Up Marketing Spend.
Ramadan provides a boost to UAE mobile app installs and spending
Ramadan provides a boost to UAE mobile app installs and spending. Consumers in the Emirates are leading the way in terms of spend in both finance and shopping apps.
AppsFlyer MD on how to drive growth in ‘new normal’
Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer, discusses the importance of adapting your marketing strategy to meet the demands of the ‘new normal’ business climate.