UAE Sees 55% Growth in Finance App Installs as FinTechs Up Marketing Spend.
Ramadan provides a boost to UAE mobile app installs and spending. Consumers in the Emirates are leading the way in terms of spend in both finance and shopping apps.
Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer, discusses the importance of adapting your marketing strategy to meet the demands of the ‘new normal’ business climate.
Recent Salesforce research highlights ‘measuring marketing ROI/attribution’ as #1 challenge for UAE marketers.