Insight, Vendor

Kioxia to showcase memory solutions products at GITEX

Kioxia Corporation, the world leader in memory solutions will be showcasing “KIOXIA” branded consumer products, including microSD/SD memory cards, USB memory and SSDs at Gitex 2020.

With its comprehensive portfolio of microSD/SD memory cards, USB memory and SSDs, Kioxia offers consumer products that are specifically designed for end-users to store their digital way of life wherever and whenever they want. Kioxia’s consumer products are mainly focused and optimised for use with smartphones, tablets and PCs, digital cameras and more.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “We will be marketing Kioxa products in MENA region (including South Africa). A sense of continuity and top of mind brand recall amongst our desired stakeholders is what we endeavour to establish primarily. We have had a history of building great brands over the past few decades and we are confident that in a short time, Kioxia’s brand equity will echo that narrative. We will have a host of activations with Kioxia at our stand at Gitex this year.”

Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to from the formerly known Toshiba Memory product line-up; dedicated to the development and production of innovative class-leading flash storage solutions that meets the ever-changing customer demands.

Under its new name, Kioxia is highly innovation-focused and nimbler than ever before to deliver exciting, new flash technology, and more choice in product line up for customers to benefit from Kioxia’s memory solutions. Kioxia’s mission is to create an uplifting experience and change the world by evolving “memory”.

Kioxia also provides an uplifting experience realised by a new look and feel of the memory products. Product and package design feature a fresh and modern colourful design that reflects Kioxia’s vision as an independent flash memory manufacturer. Each product contains a specific colour (Light Blue, Magenta, Yellow, Light Gray, Light Green, Orange) which is used to make it highly recognisable and easier than ever for customers to select the right products for their unique applications.


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