Lenovo has announced the appointment of Shashank Sharma as its new Executive Director and General Manager for the Middle East, Turkey and Africa.
The move is part of the firm’s drive to further expand business and increase its portfolio of products available in the region.
Sharma has an extensive 23 years of experience in the IT and mobile industries, having previously served as the Executive Director and Asia Pacific Lead of Lenovo Mobile Business Group and Motorola.
Francois Bornibus, president EMEA and vice president, Lenovo Group, said, “We are delighted to have Sharma representing the META region, as our Executive Director and General Manager. His expertise in the field, coupled with a wealth of international experience makes him the perfect fit for our team. He has already illustrated his dedication to Lenovo, and we look forward to seeing how he will drive our strategy going forward.”
Sharma added, “I am honoured to be named as the new executive director and general manager for the region. This year, we will intensify our engagement with key partners to help diversify our product lineup across regional markets. I am excited to embark on this journey with my team and to see how we can create innovative and meaningful experiences for our customers to benefit from for years to come.”