Mohamed Abdallah, regional director, Middle East & Turkey, SonicWall, discusses the company’s channel initiatives and how it is optimising its solutions to become future-proof.
How are you innovating to ensure that your offerings are future-proof?
With the rapid adoption for Digital Transformation in the Middle east region, still security is a major challenge for all organizations. SonicWall join our customers toward this digital transformation journey with best in class Single-Pane-Of-Glass end to end Cyber Security Platform.
SonicWall keeps innovating across our cybersecurity platforms. The new SonicWall Capture Cloud Real-Time Deep Memory Inspection (RTDMI) technology, one of SonicWall’s patents, has discovered hundreds of new malware variants not seen before by sandboxing technology. The RTDMI engine builds on SonicWall’s extensive history and innovation in machine learning, artificial intelligence.
How are you enabling your distributor and channel partners optimise the opportunities in the digital economy?
SonicWall has a very strong Channel program called “Secure First”. The program is very popular with our partners as they stand to benefit immensely from its incentive and support structure. Moreover, with our end to end security platform, our partners are motivated to sell to customers. Last year, we witnessed a number of partners meeting their targets and earning their promotion to the next level.
What are you highlighting at this year’s GITEX?
We have a special solution launch during Gitex this year, but besides that we are showcasing our integrated cybersecurity platform designed to help SMBs and mid to large enterprises defend against today’s sophisticated and rapidly growing cybersecurity threats. We are also showcasing our networking and security solutions including NGFW, Next Generation End point, Secure SD-WAN, RTDMI, Secure WIFI, Security as A Service, Cloud Application Security (CAS), WAN Acceleration, Web Application Firewall, Security Analytics, Email Security and Secure Remote Access.