Mohit Bector, Commercial Head – UAE & GCC, at ASUS Business, spoke to CNME Editor Mark Forker, in which he highlighted the trends that he sees reshaping the workplace in 2026, the challenge facing many business leaders when it comes to the integration of AI into their existing workflows – and what ultimately defines ASUS as a company compared to their market rivals.
What major workplace trends does ASUS expect to shape demand in 2026, especially in this region?
ASUS sees 2026 as a year where AI adoption truly accelerates, where AI-powered workplaces will be the norm as more organizations embrace hybrid working models.
This adoption will be further driven by national agendas as they all push for digital transformation. Cloud adoption is another workplace trend that will be central to how businesses streamline operations, but it will also push companies to enhance their cybersecurity infrastructures as their data is available on the cloud.
Sustainability is another workplace trend that will be prioritized by workplaces, as many will be investing in green technologies to cut costs and meet sustainability goals.
What industries or customer segments will ASUS focus on as growth drivers in 2026?
Over the years, ASUS Commercial has strengthened its role in the education and public sector with dependable tools that support classrooms and government operations.
As 2026 comes, ASUS is widening its focus with an expanded portfolio of devices catered to meet different needs. This shift allows ASUS to target private sector industries such as Healthcare, BFSI (Banking, Financial Services & Insurance), and Hospitality.
Each of these industries is facing challenges when it comes to data security, compliance, mobility and performance, and ASUS is committed to addressing these issues with solutions that are innovative, durable and cost-effective. Aligning our roadmap with the specific requirements of these sectors allows ASUS to be a trusted partner for organizations.
What innovations in sustainability and device longevity will be priorities for ASUS next year?
ASUS’s goal is to create the best eco-friendly solutions for our customers while also reducing our environmental impact.
Our products will continue to use post-consumer recycled plastic and post-industrial recycled metal, along with responsible packaging, as we strive to find ways to reduce carbon emissions.
We also ensure our products remain energy-efficient, so they save power and lower bills. Our devices have also been designed to run AI tools natively, which consumes less power compared to AI tools running on the cloud.
What are the biggest challenges your customers in the region face today, and how do you plan to solve them in 2026?
As AI adoption increases, we see rising expectations on device performance and efficiency. Many customers are ready to integrate AI into their workflows, but are always held back by insufficient compute power, heightened cybersecurity risks, and emerging threats such as prompt engineering vulnerabilities.
These issues often limit their ability to leverage AI tools in their daily workflows, and ASUS sees this as an opportunity to innovate with AI-native commercial devices. Our upcoming portfolio will feature systems powered by next-generation NPUs delivering 40+ TOPS, with advanced security and performance enhancements that don’t impact battery life.
What advice would ASUS give IT leaders to prepare for tech upgrades in 2026?
With AI becoming the backbone of enterprise workflows, we can no longer say it’s a future trend. In line with this, IT leaders must see if the devices they will use can run AI workloads efficiently and securely.
Investing in AI-native PCs with 40+ NPU TOPS can ensure that it has the power to locally process AI tasks without latency and consume less power compared to cloud-based AI models.
Beyond AI, 2026 marks a critical year for IT leaders as Windows 10 support is ending and devices bought during the pandemic are reaching their end-of-life stage. These two factors are essential for IT leaders to evaluate, especially when planning a large-scale refresh.
How does ASUS view the competitive landscape in 2026, and where does it see the strongest opportunity to differentiate?
ASUS remains a disruptor in the commercial market, but has consistently posted a steady double-digit growth over the past two years worldwide and around the region.
Our differentiation is speed and quality, as we have a proven track record of being the first to introduce new technologies. 2026 will see ASUS continue that momentum, releasing an extensive portfolio that will challenge industry norms and meet the demands of customers.
ASUS is also making significant investments through new branch offices, partnerships and increased on-ground presence to accelerate adoption in the region. 2026 will definitely be a defining year for us as we commit to delivering cutting-edge solutions without compromise.
If you were to define ASUS’s vision for 2026 in one statement, what would it be?
Unwavering customer focus, uncompromising quality, and relentless innovation—ASUS will lead with speed-to-market excellence, engineering devices that empower AI-driven enterprises, all while staying true to our DNA: In Search of Incredible.
